As summer heats up, consumers looking for a refreshing drink now have a new option from one of the world’s highest-paid athletes. Argentinian soccer star…
View More Hydration Gets a Star Player: Lionel Messi Joins Gatorade’s Rival, MAS
Category: Beverages
Coca-Cola in Challenger Mode in India’s Competitive Beverage Market
Despite being the world’s largest beverage company with a valuation of $106 billion, Coca-Cola continues to see itself as a challenger brand in India, striving…
View More Coca-Cola in Challenger Mode in India’s Competitive Beverage Market
Over 50% of Indian Households Now Consuming Soft Drinks, Expected to Surge with Rising Temperatures: Report
The latest Kantar FMCG pulse report reveals that more than half of Indian households have significantly increased their consumption of bottled soft drinks over the…
View More Over 50% of Indian Households Now Consuming Soft Drinks, Expected to Surge with Rising Temperatures: Report
Western Manipulation of an Indian Cultural Beverage -Chai
The term “chai tea” is a prime example of how language, culture, and history converge in nuanced ways, often sparking debates about cultural appropriation, historical…
View More Western Manipulation of an Indian Cultural Beverage -Chai
Burma Burma Introduces Refreshing Bubble Tea Selection
Beat the scorching heat with Burma Burma’s all-new bubble tea selection, offering a refreshing escape with delightful flavours. This new lineup features 14 bubble teas…
View More Burma Burma Introduces Refreshing Bubble Tea Selection
The journey of food juice processing from the orchards to your table
The process of fruit juice production is intricate and fascinating, enabling us to enjoy fresh fruit products year-round, even in the off-season. In India, a…
View More The journey of food juice processing from the orchards to your table
Coca-Cola Bottles the Vibrancy of Africa with New Wozzaah Creation
Coca-Cola has unveiled its latest flavour from the Creations platform: Coca-Cola Wozzaah Zero Sugar. Designed to celebrate the vibrancy and dynamism of the African continent,…
View More Coca-Cola Bottles the Vibrancy of Africa with New Wozzaah Creation
Parle Agro Launches ‘Dhishoom’ Jeera Masala Drink Nationwide
Parle Agro, renowned for its innovative beverages, has introduced Dhishoom, a jeera masala-flavoured carbonated drink, across India. Originally launched in 2012 and available in rural…
View More Parle Agro Launches ‘Dhishoom’ Jeera Masala Drink Nationwide
Plant-based Food Industry Urges FSSAI to Relax ‘Milk’ Labelling Rules for Dairy Alternatives
The Plant-Based Foods Industry Association (PBFIA) has called on the Food Safety and Standards Authority of India (FSSAI) to ease restrictions on the use of…
View More Plant-based Food Industry Urges FSSAI to Relax ‘Milk’ Labelling Rules for Dairy Alternatives
Breakthrough in Plant-Based Milk: Introducing 2D Printing
The frontier of plant-based innovation sees a remarkable leap forward with the advent of 2D-printed oat milk, a revolutionary concept pioneered by German food brand…
View More Breakthrough in Plant-Based Milk: Introducing 2D Printing