Zaheer Khan, corporate chef and head of innovation and renovation at Nestlé India, introduced the new line on LinkedIn, providing insights into the creation process. This move propels Maggi into competition with established brands like McCain, ITC Master Chef, and Gadre in the frozen snack arena.

The burgeoning frozen food market, fueled by consumer demand for convenient meal options, presents significant growth opportunities. According to Research and Market, the Indian frozen food market, valued at Rs. 144.30 crore in 2022, is projected to expand to Rs. 367.97 crore by 2028, with a compound annual growth rate (CAGR) of approximately 16.97% from 2023 to 2028.

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Precia is set to offer a diverse range of frozen food options across three categories: frozen vegetables, frozen snacks, and frozen sweets, as outlined in the release.

Hari Menon, CEO and co-founder of BigBasket, expressed their vision for Precia, stating, “We aim to redefine the landscape, meeting the growing demand for convenient, high-quality meal solutions. Our goal of INR 100 crore in online sales by 2026 underscores our belief in Precia’s potential and our commitment to continuous growth.”

According to the release, India’s frozen food sector is anticipated to achieve significant growth, reaching USD 4.5 billion over the next five years, with a compounded annual growth rate (CAGR) of 16%.

BigBasket, a part of the Tata Group, is a leading online grocery brand operating across more than 300 cities in India.

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Bikano is expecting to touch Rs. 200 crore in sales in FY23–24. The demand for Bikano products has been rising steadily over the years in the international market, where not only Indians but also local citizens have started consuming their products. With this move, the FMCG major expects to grow its business by as much as 25 percent in the international market.

According to Manish Aggarwal, director, Bikano, Bikanervala Foods, Bikano is taking another stride towards participating in every food occasion by venturing into the international frozen food segment. “With the increasing popularity of frozen snacks and meals worldwide, we recognize the immense potential within this category. Our focus remains on catering to the needs of retail consumers, and to that end, we have introduced affordable packages of 300gms and 400gms, comprising a wide range of savoury snacks, sweets, and frozen items, he added.

“Our marketing approach is straightforward; we adapt to evolving consumer trends. As consumers increasingly embrace digital platforms, we will align our marketing investments accordingly. Our strategy encompasses a comprehensive range of marketing channels, including above-the-line (ATL), below-the-line (BTL), and digital platforms, ensuring a seamless presence across various touch points and securing a significant portion of the international frozen market.”

Bikano has set its sights on targeting various countries worldwide, including the United States, Canada, Australia, New Zealand, and the Middle East, with its range of frozen products. By expanding its reach to these regions, Bikano aims to cater to consumers’ diverse palates and preferences globally.

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