A Milestone for a Thriving Industry

India’s mithai and namkeen industry, valued at ₹1,43,000 crores and growing at a robust 15% annually, will be celebrated through this landmark gathering. WMNC 2024 aims to spotlight the dynamic evolution of the sector, emphasizing its blend of tradition and cutting-edge innovation. The convention will showcase the sector’s evolution, blending traditional craftsmanship with cutting-edge innovations. With over 450 exhibitors from national and international platforms, the event is expected to attract more than 60,000 visitors. WMNC 2024 will offer a unique opportunity to explore new trends, cutting-edge technology, and creative solutions, making it a must-attend event for industry professionals and enthusiasts alike.

The event will feature state-of-the-art exhibits, including advancements in processing machinery, packaging solutions, logistics, ERP systems, innovative food ingredients and many more from supportive industries.

Expert-Led Panel Discussions and Workshops

This year’s WMNC 2024 will feature a dynamic lineup of panel discussions and workshops on the first two days, addressing key opportunities and challenges in the mithai and namkeen sector. These sessions are designed to provide attendees with actionable strategies and industry insights from top experts, combining decades of experience with innovative approaches.

Competitions: A Showcase of Creativity: WMNC 2024 will host two exciting contests viz. Mithai Competition and Gourmet Gift Hamper Competition, a creative exploration of mithai and namkeen as premium gifting solutions.

The event is supported by Haldiram and Bikaji as titled partners, with backing from DCSTR, APEDA, and the Federation of Sweets & Namkeen Manufacturers (FSNM). The event is organized by AIM Events, recognized for their expertise in curating impactful industry conventions.

Why Attend WMNC 2024?

WMNC 2024 provides attendees with an opportunity to:

• Learn from industry pioneers and innovators.
• Engage in knowledge-driven discussions addressing business challenges and opportunities.
• Explore cutting-edge solutions for enhancing efficiency while preserving traditional flavours.

When: December 18–20, 2024

Where: Yashobhoomi Convention & Exhibition Centre, Dwarka, Delhi

Join us for a landmark celebration of India’s beloved mithai and namkeen industry. For more information or to register, visit www.wmnc.in

The post Mithai & Namkeen Industry Gears Up For Its Annual Celebration At Yashobhoomi, Delhi appeared first on Agro & Food Processing.

As the crisp chill of winter sets in, there’s nothing quite like wrapping your hands around a warm cup of Kashmiri Kahwa tea to embrace the season’s coziness. Known for its delightful blend of premium green tea, aromatic spices, and the luxurious touch of saffron, Kahwa isn’t just a drink—it’s an experience steeped in tradition.

From warming you up on frosty mornings to giving your immunity a much-needed boost and even lifting your mood, Kahwa truly is the ultimate winter companion. What makes it even more special is how easy it is to enjoy now—modern packaging and sachets mean you can savor the magic of this Kashmiri treasure anytime, anywhere, without any hassle.

Here’s how this incredible tea can brighten your winter days and boost your well-being:

1. Strengthens Immunity

Kahwa tea is rich in antioxidants, which help strengthen immunity, an essential benefit as the winter flu season approaches. Its blend of spices, such as cinnamon and cardamom, also offers anti-inflammatory properties, helping the body fight infections naturally.

2. Eases Digestive Discomfort

A warm cup of Kahwa after a meal can aid digestion, thanks to the combination of spices and green tea. It helps soothe the stomach, relieve bloating, and promotes a healthier digestive system, which can be especially helpful when heavier winter meals are on the menu.

3. Reduces Stress and Anxiety

Kahwa has calming properties that help reduce stress and tension. Its aroma alone has a relaxing effect, while the warmth and gentle caffeine boost can elevate mood and promote a feeling of coziness and comfort, making it an ideal choice for chilly days.

4. Improves Skin Health

Kahwa’s rich antioxidant content not only detoxifies but also improves skin health. Saffron and green tea work together to promote glowing, healthy skin by reducing dryness and acne, a common concern during colder months.

5. Provides an Energy Boost

With a modest amount of caffeine, Kahwa tea offers a gentle pick-me-up without the jitters. Its warming spices, like cinnamon, enhance the natural energy boost, helping you stay refreshed and alert throughout the day, especially during those dark winter mornings.

With Kashmiri Kahwa now available in easy-to-brew packaged forms, enjoying this traditional tea has never been easier. Just pop by a smart tea vending machine or try ready-to-brew options to experience the soothing warmth and health benefits of Kahwa wherever you are.

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By

Kush Aggarwal, Head of Marketing, Bikano

In the fast-paced world of Fast-Moving Consumer Goods (FMCG), staying ahead of the curve is essential. The FMCG industry faces unique challenges due to rapidly changing consumer preferences and the need for swift adaptation to market demands. To navigate this landscape effectively, FMCG companies must revolutionize their brand strategies by leveraging cutting-edge technology. Digital transformation is no longer a luxury but a necessity, enabling brands to stay competitive and relevant in today’s digital era.

By harnessing the power of digital technologies, FMCG brands can enhance customer experiences, streamline operations, and strengthen brand equity. Advanced analytics provide valuable insights into consumer behaviour, allowing for personalized marketing strategies and targeted product offerings. Social media and e-commerce platforms offer new avenues for engagement, driving sales growth and fostering brand loyalty. Furthermore, integrating automation and AI in supply chain management optimizes processes, reduces costs, and boosts overall efficiency. Embracing digital transformation not only ensures the relevance of FMCG brands but also positions them to anticipate and respond swiftly to market trends, ultimately leading to sustained growth and success.

Why Digital Transformation is Crucial for Modern Branding

Digital technology is a cornerstone of modern brand strategies, particularly in the FMCG sector. It enables companies to connect with consumers in more engaging and personalized ways. For FMCG brands, embracing digital transformation means leveraging a range of digital platforms and channels to interact with their audience, including websites, mobile apps, and social media.

These digital tools are crucial for FMCG brands to measure customer satisfaction more accurately and gain valuable insights into consumer behaviour. By integrating these technologies, FMCG companies can ensure that every customer touchpoint enhances their brand and fosters stronger relationships. Recognizing the importance of digital transformation is essential for FMCG brands seeking to thrive in today’s fast-paced digital environment.

How to Harness Technology to Elevate Brand Performance

To fully leverage technology, FMCG brands must strategically implement digital tools that enhance every aspect of their operations. By integrating these technologies, brands can significantly boost customer engagement, streamline processes, and drive substantial growth. Let’s explore the essential technologies that can transform brand performance in the FMCG industry.

Using Data Analytics

Data analytics helps FMCG brands understand what their customers like and how they shop. By examining large amounts of customer data, brands can find patterns and trends that reveal what their customers want. This information lets brands create marketing campaigns that speak directly to their audience, adjust their products to fit customer needs, and improve overall customer satisfaction. In short, data analytics helps make shopping more personal and engaging, which can lead to increased loyalty and higher sales.

Implementing Artificial Intelligence (AI)

Artificial intelligence (AI) is a powerful tool for improving customer service and business operations. AI-powered chatbots can offer instant help to customers, answering questions and solving problems any time of the day. AI can also predict what products customers might like and help manage inventory more accurately. By using AI, FMCG brands can make interactions with customers more relevant and personalized, which can enhance the overall shopping experience and improve efficiency.

Adopting Internet of Things (IoT)

The Internet of Things (IoT) connects various devices to gather real-time information throughout the supply chain. This technology helps brands keep track of product quality, monitor stock levels, and manage logistics more effectively. IoT sensors can provide updates on product freshness and help maintain the right amount of stock. By using IoT, FMCG brands can quickly adapt to changes in demand and ensure high standards for their products.

Leveraging Augmented Reality (AR) and Virtual Reality (VR)

Augmented reality (AR) and virtual reality (VR) offer exciting ways to engage with customers. AR lets customers interact with products in a virtual space, making it easier to see what they’re getting. VR can create virtual store tours or immersive brand experiences, which can captivate customers and make shopping more memorable. By incorporating AR and VR, FMCG brands can stand out and create unique shopping experiences that attract and retain customers.

Using Cloud Computing

Cloud computing provides FMCG brands with the flexibility to handle large amounts of data and support their digital marketing efforts. It allows brands to store and access data from anywhere, work together more efficiently, and scale their operations as needed. This technology helps brands stay agile, quickly respond to market changes, and leverage advanced data analytics and marketing automation to stay ahead of the competition.

Exploring Blockchain Technology

Blockchain technology offers a new way to manage the supply chain with transparency and security. For FMCG brands, blockchain can track products from their origin to the store, ensuring they are authentic and safe. This technology helps build trust with customers by providing clear information about where products come from and reducing fraud and mistakes in the supply chain.

Final Say

In conclusion, the integration of cutting-edge technologies is not just an option but a necessity for FMCG brands aiming to thrive in today’s digital landscape. By embracing tools such as data analytics, AI, IoT, AR, VR, cloud computing, and blockchain, brands can transform their operations and enhance their market presence. These technologies offer unprecedented opportunities for personalized customer engagement, operational efficiency, and transparent supply chain management. As the FMCG industry continues to evolve, leveraging these advancements will be key to maintaining competitive advantage, driving growth, and achieving sustained success. Embracing digital transformation allows FMCG brands to meet the demands of modern consumers and set the stage for future innovation and excellence.

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Uzwil (Switzerland), October 28, 2024 Swiss technology group Bühler today inaugurates its new Grain Innovation Centre (GIC) in Uzwil, a trailblazing facility. The new application centre marks a significant milestone in the field of grain processing innovation, combining high-tech solutions with the company’s long-standing expertise in a space that promotes collaboration. The GIC is carefully designed to empower customers from the food and animal nutrition industries to innovate and improve their processes, ensuring they stay ahead of the latest trends in milling and remain competitive in their rapidly evolving markets. Additionally, customers and partners have access to the comprehensive Application & Training Centre (ATC) hub in Uzwil, which connects entire value chains.

“The Grain Innovation Centre is the latest addition to Bühler’s expanding network of Application & Training Centres in Uzwil,” says Johannes Wick, CEO of Grains & Food at Bühler Group. “We cover the entire range of production, from various raw materials to a wide array of finished products. In doing so, we provide our customers with exceptional flexibility and the choices they need to address increasing challenges and revolutionize their markets.”

With changes in global grain supply chains, nutritional requirements, transparency of sourcing, and pricing pressure, the milling industry faces a challenging environment. These include maintaining flour quality with variable raw materials, improving production and energy efficiency, managing safety issues, or finding and keeping highly skilled professionals. Adopting new technologies—such as automation, IoT, and data analytics—and addressing environmental concerns add complexity, while growing consumer demand for healthier and more sustainable products has driven a faster pace of innovation.

For this purpose, Bühler has designed a fresh, modern, and high-tech milling technology facility—the GIC. The new building is the successor to Bühler’s former Grain Technology Centre, which has served the milling industry since 1951. The five-story facility spans 2,000 square meters and features state-of-the-art infrastructure along with over 70 pieces of cutting-edge equipment from Bühler and its partners. The GIC works as a leading-edge arena for customers to experiment, innovate, and find concrete solutions to meet their specific needs.

A high-tech “playground”

The latest solutions and technologies for processing grain and pulses are available at the GIC. Customers can conduct tests on food and animal feed and can develop new processes and solutions in various areas, including cleaning, optical sorting, grinding, sifting, mixing, and protein shifting (a mechanical process that increases the protein concentration in plant-based raw materials). Additionally, they can work on hygienization and pelleting, as well as dehulling, peeling, and pearling of grains and pulses. “The GIC offers an unparalleled environment where customers can develop tailored processes and witness the extensive capabilities of Bühler’s diverse portfolio firsthand,” says Stefan Birrer, Head of Business Area Milling Solutions at Bühler. “The GIC is not just a facility; it’s a symbol of our commitment to helping customers succeed in an industry that is continuously evolving.”

Food trials encompass a variety of raw materials, including cereals, herbs, spices, and pulses. The GIC includes the technology and expertise to conduct trials on local and ancient grains—raw materials that can play a vital role in improving food security in many countries. Leveraging its extensive know-how in processing, the GIC also offers testing for various other commodities, including coffee, nuts, and insects. Additionally, the Application & Training Centre caters to non-food bulk solids, such as plastics and absorbers. 

Feed trials can be performed with production capacities of up to 5 tonnes per hour, covering the entire production line or individual process steps. “One of the main advantages of the GIC is its ability to provide not only detailed data that enable continuous and precise monitoring of the process but also the physical and chemical properties of the product at every stage of production and under different process conditions,” says Lothar Driller, Department Manager Feed Application Centre and Trainings at Bühler. 

The side streams generated by the GIC, such as wheat bran and rice husks, corn husk, pea hulls, and screenings from cleaning, will feed Bühler’s Energy Recovery Centre, which provides heating for Bühler offices in Uzwil. Customers can also use this centre to explore the potential of utilizing side streams through energy recovery, which can lead to the reduction of their carbon footprint, waste, and energy costs.

Part of a larger innovation hub

The GIC is part of Bühler’s Application & Training Centres hub, which encompasses the four recently launched ATCs—Flavour Creation Centre, Food Creation Centre, Protein Application Centre, and Energy Recovery Centre—and other centres that have been in operation for several years, such as the Extrusion Application Centre and Pasta Application Centre.

With this innovation hub, Bühler can provide full, farm-to-fork coverage, encompassing entire value chains, an environment that is unique in the market. “Our broad business stretches across the entire protein value chain, and we have meticulously implemented a strategy for partnerships, closing internal gaps, and enhancing material flow,” says Rudolf Hofer, Head of the Grain Innovation Centre.

Training and upskilling talent

The modernization project also includes Bühler’s Milling Academy and the Swiss Institute of Feed Technology (SFT), both of which will be housed in a new structure strategically located next to the GIC to increase synergies. This new Milling Academy and the SFT facility will have classrooms, open learning areas, meeting rooms, a customer service corner, new laboratories, a workshop area, and a larger changing room for customers and employees. 

The new building will enable Bühler’s team and customers to adapt and develop the skills needed to keep pace with a quickly changing and increasingly challenging work environment. About 1,000 customers and 150 internal employees were trained in more than 120 training courses offered by the Milling Academy and the Swiss Institute of Feed Technology in 2023. The new training facility is due to be operational by January 2025. 

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New Delhi, 22 October 2024: As Diwali approaches, Bikano, one of India’s leading snack and sweets brands, is poised to capitalize on the festive season by unveiling an enticing array of delights such as Royal, Anmol, Shahi Nazrana, Blissful Bites, Festive Feast and many more. With its latest expansion efforts and innovative product lines, Bikano aims not only to light up the festival of Diwali but also to strengthen its business foothold, especially in newer regions like South India.

Bikano’s strategic focus this Diwali is clear—leverage its growing market presence through key investments in infrastructure and product innovation. Following the inauguration of a manufacturing plant in Hyderabad in 2022, the brand has launched products catering specifically to the southern palate, aiming to penetrate the markets of Telangana, Andhra Pradesh, and beyond. Additionally, the recent establishment of a 300+ crore facility in Greater Noida is expected to significantly boost production capacity and reduce costs, with the brand targeting a turnover of over Rs 300 crore in FY 24-25. This expansion will enhance service delivery and cut transportation costs, positioning Bikano to meet the rising consumer demand not only in North India but also in Tier 2 and Tier 3 cities nationwide.

Commenting on the company’s Diwali plans, Manish Aggarwal, Director of Bikano, Bikanervala Foods Pvt. Ltd, said, “This Diwali, we are confident of delivering not only exceptional products but also maintain sustainable growth. Our company has quickly responded to changing consumer behavior, reflected in our impressive 25% surge in sales last year, which has set a strong foundation for the festive season that began with Rakshabandhan. With our recent expansion into South India and the inauguration of a new state-of-the-art facility in Greater Noida, we are well-equipped to efficiently meet the increasing demand for quality snacks and sweets. Furthermore, we are focusing on expanding our manufacturing facilities, strengthening our global presence with frozen products, and upholding the highest standards of product quality and safety, ensuring that our offerings resonate with consumers across the country.”

The festive season is a significant business period for FMCG brands, and the numbers back it up. According to a LocalCircles survey, around 50% of urban Indian households plan to spend more than Rs 10,000 this festive season, leading to an estimated Rs 1.85 lakh crore ($22 billion) in consumer spending. Bikano is gearing up to capture a substantial slice of this market by offering value-for-money products without compromising on quality, a key factor influencing consumer choices this year.

Kush Aggarwal, Head of Marketing at Bikano, added, “The festive season is not only a time of celebration but also a crucial period for businesses like ours to grow. Our marketing strategy is designed to highlight our new products and engage consumers effectively. With premium yet affordable options catering to festive needs, we expect strong demand and a positive impact on our business outcomes.”

In addition to launching these festive products, Bikano’s investments in streamlining logistics, cutting transportation costs, and enhancing service delivery reflect the brand’s commitment to scalability and efficiency. As the company continues its push into new markets, its dual focus on product innovation and regional expansion underscores Bikano’s vision of becoming a household name not just during Diwali, but throughout the year.

As India’s festive market comes alive, Bikano is poised to illuminate Diwali celebrations while making remarkable progress in its ongoing business expansion, achieving both customer satisfaction and operational excellence. In addition to the previously mentioned delights, this year’s Diwali offerings will feature an impressive range of products including Anupam, Baked Delight, Uttam, Rasmol, Meetha Chatpata, Uphaar, Utsav, Tarang, Abhinandan, Umang, Albela, Kaju Barfi, Kaju Dhoda Barfi, Soan Papdi, Gulab Jamun, and Laddu.

The post Bikano’s Diwali Delights Set to Spark Growth with Expansive New Offerings and Strategic Business Moves, Eyes Rs 300 Crore Turnover in FY 24-25 appeared first on Agro & Food Processing.

Burger King India, one of the fastest-growing Quick Service Restaurant (QSR) chains, is thrilled to announce the launch of the innovative BK Chicken Pizza Puff across its South Indian outlets. Following the overwhelming success of the Veg Pizza Puff, Burger King is now introducing a new, delicious variant specially crafted for non-vegetarian lovers—the BK Chicken Pizza Puff, making it the first QSR brand in India to offer a chicken-based puff snack.

The launch of the Chicken Pizza Puff reflects Burger King’s commitment to providing a wider variety of menu options for its customers. Packed with juicy diced chicken, flavourful mixed-veg tomato sauce, and melted mozzarella cheese, all filled in a golden, crispy puff pastry, the BK Chicken Pizza Puff is a mouth-watering blend of rich textures and savoury flavours. Ideal for on-the-go snacking or as a quick bite added to your favourite meal, the Chicken Pizza Puff is designed to deliver a burst of flavour in every bite This innovative puff snack is designed for the Indian palate, especially catering to South India, where consumer research highlights a strong preference for chicken and non-vegetarian options

Speaking about this launch, Kapil Grover, Chief Marketing Officer, Burger King India, said, “We are thrilled to introduce the BK Chicken Pizza Puff, a product born out of consumer insights and our desire to expand our snacking menu with more choices that appeal to local tastes. With South India being a non-vegetarian heavy market, this new product aligns perfectly with the region’s preferences. We’re confident that the Chicken Pizza Puff will become a fan favourite, just like our Veg Pizza Puff, and will allow us to continue delivering innovative and tasty products for our guests.”

The launch of the Chicken Pizza Puff is backed by robust consumer research, confirming that the South Indian market is highly receptive to chicken-based products. The BK Chicken Pizza Puff will be available at an incredibly attractive price of just INR 69. To encourage trials, Burger King is offering an exclusive deal of two Chicken Pizza Puffs for just INR 99, allowing consumers to enjoy more of the new, delicious snack at an unbeatable value.

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This not only impacts the taste and texture of products but also shortens their shelf life, leading to significant financial losses. Excess humidity can cause lumping and caking in powders, uneven drying in spices, and loss of crispness in snacks like wafers and chips.

Moreover, it can lead to stickiness and deformation in candies and confectioneries, compromising both their appearance and quality. For food processors, these issues translate to longer drying times, frequent production downtimes, and overall inefficiency.

This is where Bry-Air, the global leader in dehumidification, steps in.

Bry-Air Desiccant Dehumidifiers are specifically designed to tackle the moisture menace at every stage of food processing—from drying and processing to packaging and storage. By maintaining optimal humidity levels, these dehumidifiers ensure that food products retain their freshness, taste, and nutritional value. The benefits of using Bry-Air dehumidifiers are manifold. They accelerate the drying process, ensure uniform coating, and enhance production efficiency.

Additionally, they help eliminate condensation issues, thereby improving food safety and worker conditions. For food and beverage manufacturers looking to maintain high product quality and operational efficiency, Bry-Air’s humidity control solutions are an indispensable asset.

By investing in Bry-Air Dehumidifiers, the food and beverage industry can not only safeguard product integrity but also meet stringent industry standards, ensuring consumer satisfaction and long-term success.

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Sharjah, 28^th September 2024: UAE based Wilmington Foods made its debut at the Private Label Middle East Show in Dubai this week.  The participation in this exhibition was a pragmatic attempt of the entity to leverage the market outreach of its product basket & garner lucrative business opportunities. Wilmington Foods joined the fleet of over 200 exhibitors from 45 countries and marketed its products to visitors including packaged food manufacturers, supermarket/hypermarkets, wholesalers, food-service providers (hotels/restaurants) & importers/trade agent.

Private Label Middle East (PLME), MENA’s only event for private label and contract manufacturing, extended a unique platform for buyers to connect directly with global manufacturers, providing cost-effective, custom-made products and innovative branding solutions. Wilmington Foods showcased its splendid medley of Tahina and Sesame Seeds  over their booth space #C6-09 in the Dubai World Trade Center (DWTC), UAE. It was also attendees’ first look at the company’s brand portfolio, and it was a hit with the crowd!

PLME 2024 was held at DWTC in Dubai, between 24 September and 26 September 2024. From conferences, exhibitions, and an investor programme, to exciting product launches, a start-up competition, and festive showcase, the event hosted a comprehensive platform for networking, business growth, and industry insights. It  also offered an excellent opportunity to the exhibitors & to the visitors to connect and interact with the professional experts on the most recent market innovations and remunerative business opportunities. At booth C6-09, Wilmington Food’s expert team exhibited a prolific range of sesame products, including mechanically hulled sesame seeds and ground sesame paste, Tahina specifically tailored to meet the evolving needs of the customers.

Based in the Hamriyah Free Zone Area, Sharjah, Wilmington Foods is engaged in the manufacturing of sesame based products viz.Tahina and Hulled Sesame Seeds for various food manufacturers, retailers, restaurants, and other distribution channels. The company understands each business’s unique requirements and is committed to providing customized solutions that enhance brand identity and customer satisfaction.

Wilmington Foods aligns with PLME 2024 in an attempt to explore opportunities and utilize excess capacity towards more profitable lines. As a B2B sesame supplier, the company is also keen on fostering relationships with distributors and retailers aiming to expand their product offerings in the rapidly growing market for healthy, natural and clean label products. With the rising consumer demand for natural and unprocessed products, Wilmington Food’s sesame and derivatives aligns perfectly with market trends, providing businesses with a competitive edge.

Speaking on the occasion, the Company Director Mr. Aditya Sahu said, “Private Label Middle East is a key event for Wilmington Foods, especially as the Middle East’s market continues to grow, attracting global interest in our facilities and capabilities. It was an ideal platform for us to connect with potential partners and showcase our exclusive range of sesame products tailored for private label branding.”

“We’ve had a fantastic, overwhelming response to our Tahina range that we have introduced this time at the show,” he added.

With our participation at PLME expo, we intend to yet again be a part of a prolific platform, co-create trends and deliver differentiated, high-quality private label products that define the future of food industry. It was an excellent opportunity for the companies like ours to meet industry professionals, establish strategic partnerships and explore new business opportunities.

Made in UAE to match the global standards, Wilmington Food’s products are quickly gaining acceptance and acclaim across the country. Moving forward in its vision to become the one-stop shop for sesame seeds, the company is now working towards the diversification of its product line. After stabilizing the Tahina production, Wilmington Foods is closely looking at other sesame derivatives. The company envisages to amplify the production capacity and augment its product line with Halawah and Sesame Oil in the near future.

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India faces a significant nutrition deficit, with nearly 80% of the population lacking adequate protein in their diets, according to the Indian Medical Association (IMA). Avvatar aims to bridge this gap by offering a high-quality, and accessible, protein solution.

Sourced from cow’s milk, Avvatar 100% Performance Whey provides 22g of protein per serving, offers nine essential amino acids, and supports overall health, including bone strength and digestion. It is available in two flavours, Belgian Chocolate and Cold Coffee, and is processed within 24 hours in a state-of-the-art facility to ensure optimal protein quality.

Commenting on the new launch,Ms. Akshali Shah, Executive Director, Parag Milk Foods, said, “We are excited to expand our product line with Avvatar 100% Performance Whey Protein, reinforcing our position as a market leader in the whey protein category. This launch represents a significant extension of our legacy in providing high-quality protein solutions. As we continue to lead in innovation, we aim to offer consumers a trusted and premium choice for their protein needs, building on our commitment to excellence in the nutrition industry.” 

Available in 1kg and 2kg packs, Avvatar 100% Performance Whey will be available on the Avvatar website and for purchase on e-commerce platforms such as Amazon and Flipkart. Not only this, as an exclusive launch day offer, every customer that purchases this new product will get their name featured in the packaging, replacing the brand’s logo in its signature shape. This is to celebrate and connect with all those who buy the product. The product is priced at ₹2,099 for the 1kg pack and ₹3,899 for the 2kg pack.

About Parag Milk Foods Ltd:

Parag Milk Foods Limited, founded in 1992, is the largest private dairy FMCG company in India. Our manufacturing plants are ideally positioned in Manchar, Maharashtra, Palamaner, Andhra Pradesh, and Sonipat, Haryana. We sell healthful and nutritious 100% cow’s milk products. Our integrated business approach and strong R&D capabilities have helped us establish ourselves as the innovation leader. Our Bhagyalaxmi Dairy Farm is distinguished by its pedigree, perfect cows, state-of-the-art milking, feeding, breeding, and packaging technology.

We pioneered the way with innovation and a robust distribution strategy, and we now have over 5 lakh retail touch points, 29 depots, and 500+ super stockists. We work with over 5 lakh farmers and are growing progressively to strengthen our distribution and procurement networks.

We have renowned brands- Gowardhan, Go, Pride of Cows and Avvatar. Our flagship brand, Gowardhan Ghee has more than 20% market share in the cow ghee category and our young and fun-loving brand- Go cheese has more than 35% market share. We are a leading player in the institutional and HORECA cheese business and are moving very fast into the consumer cheese segment. 

“Pride of Cows’ ‘ was introduced with a proposition of Farm to Home concept targeted towards customers seeking premium quality dairy products. The Company has also ventured into the B2C segment for Whey Protein with the brand Avvatar – India’s 1st 100% vegetarian whey protein, first of its kind manufactured in India.

Our goal is to become the largest dairy FMCG Company that emphasizes health and nutrition to consumers through innovation

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Organized by the Indian Ice-Cream Manufacturers’ Association (IICMA) and managed by AIM Events, IICE 2024 promises to showcase the latest innovations, trends, and advancements in the ice cream sector. Attendees can expect a comprehensive overview of the industry’s diverse fields, offering valuable insights and opportunities for networking and collaboration.

This year’s expo aims to push the boundaries of ice cream production and distribution, providing a platform for industry leaders, manufacturers, and enthusiasts to explore new developments and global trends.

Resonating the TITLE Partnership with HAIER, IICE is supported by DAMATI Group & KAP Group as esteemed PLATINUM Partner. The golden touch is given by DP Chocolates, Morde Foods, Micron, and Nextgn (Shruti Ice Mac) as our GOLD Partners. A warm acknowledgment goes out to our CO-Partner, Cosmo Plastech. 

This show will be graced by Chief Guest – Shri. Parshottam Rupala Member of Lok Sabha, Guest of Honour – Dr. R.S. SODHI President-Indian Dairy Association, Chairman, NIFTEM-T.

IICE will also be graced by the presence of eminent figures from IICMA, alongside renowned ice cream brands, including Amul, Vadilal, Scoops, Havmor, HOCCO, Hangyo, Arun, Naturals, Dairy Classic, Dairy Don, Creambell, Dinshaw’s, Pastanji, Top N Town, Apsara, Pabba’s, and many other luminaries. This stellar constellation imparts a sense of brilliance and profound insight to the occasion.

The expo’s impressive scale is evident in the participation of over 30 international companies, many of which are making their debut at the 12th IICE. This diverse global representation attests to the event’s exceptional international impact and broad appeal.

The comprehensive showcase features a diverse array of activities:

The first day will commence with a warm welcome to the VVIPs and inauguration of the event, followed by comprehensive seminar led by industry experts, offering attendees valuable insights and learning experiences. On the second day, September 4th, the agenda includes extensive workshops conducted by renowned chefs, ice cream innovators, bloggers, and enthusiasts.

Throughout all three days, the focus will be on B2B development, fostering business opportunities for growth and expansion. 

Some dynamic notes from the big players:

Rajesh Gandhi, Chairman of Vadilal Industries and the Indian Ice-Cream Manufacturers’ Association (IICMA), extends a warm invitation to all backers in the ice cream industry to fully engage in IICE 2024. He cites that the expo is set to become a thriving hub for dynamic business opportunities and energetic activities.

Sudhir Shah, Managing Director of Scoop Ice Cream and President of IICMA, quotes that the expo’s essential role is in building connections, sharing insights, and advancing business growth within the industry. The 12th edition of IICE promises to be a premier venue for industry progress and enrichment.

Echoing the industry’s palpable excitement, Ashish Nahar, Secretary of IICMA, reflects the widespread enthusiasm among professionals, exhibitors, and visitors eagerly anticipating the event. He also recognizes the significant interest from delegations both nationally and internationally.

Firoz H. Naqvi, Director of AIM Events, reports that the Indian ice cream market, valued at approximately INR 30,000 crore (USD 2 billion) as of March 2023, is projected to grow at a CAGR of 10-12% over the next five years. This growth is driven by factors such as a young population, an expanding middle class, urbanization, and a shift towards premium and innovative ice cream products. Current per capita consumption of ice cream in India has surpassed 1.8 litres.

As the curtain rises on the Indian Ice-Cream Expo 2023, the industry stands united to celebrate its evolution, innovation, and limitless possibilities. It’s time to join hands and raise a collective cheer, proclaiming, “Glory to IICE 2024!”

Exhibitors’ Profile

IICE 2024 will present a rich array of exhibitors from across the ice cream industry, highlighting:

Manufacturing Machinery: Innovative technologies for ice cream production, cone fabrication, and advanced printing and packaging systems.

Ingredients and Flavours: Key suppliers of flavours, fragrances, ice cream ingredients (stabilizers, emulsifiers), dried fruits, nuts, spices, and saffron, offering a glimpse into the latest trends and tastes.

Specialized Equipment: Cutting-edge coding and labelling machinery, wooden stick production equipment, and other essential tools & cutleries.

Dairy and Confectionery Products: Broad representation from manufacturers and suppliers of dairy & dairy products, bakery items, confectioneries, edible oils and fats.

Food Processing Innovations: Advanced food processing machinery, including packaging, wrapping, sealing, and lamination equipment, as well as food weighing, measuring, and testing technologies.

Cold Chain Refrigeration: State-of-the-art solutions for cold chain management, including cold room systems, deep freezers, and comprehensive logistics support to ensure product integrity and quality throughout the supply chain. Manufacturers of display counters (freezers) for parlours and ice cream kiosk. 

Consultants & Service Providers: The key contacts of ice cream consultants & Interior Designers 

E-Commerce Platforms: Key players from leading e-commerce platforms will also be present, exploring opportunities for digital sales channels and online distribution strategies.

Visitors’ Profile

IICE 2024 is anticipated to draw a diverse and engaged audience, including:

Industry Professionals: Distributors, start-up entrepreneurs, importers, exporters, and managers from leading ice cream companies.

Retail and Food Service: Supermarket and grocery chain owners, fast food chain representatives, bakeries, and manufacturers and processors in the food sector. Drink and beverage manufacturers, food service providers, chefs, caterers, cloud kitchens, and culinary school representatives.

Hospitality and Trade: Restaurateurs, hoteliers, resorts, club owners, hospitality procurement heads, and experts from packaging and distribution centers.

Government and Educational Institutions: Food technologists, policy makers, government officials, dairy institutes & colleges, and veterinary colleges.

Consultants and Media: Food consultants, media representatives, social media bloggers, hotel management institutions, trade associations, and government bodies.

The event will serve as a vibrant marketplace and a hub for networking, knowledge exchange, and exploring new business opportunities. Attendees will benefit from interactive sessions, live demonstrations, and insightful discussions, setting the stage for future innovations and collaborations in the ice cream industry.

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