The latest Kantar Brand Footprint Report for India provides a comprehensive overview of the most chosen Fast-Moving Consumer Goods (FMCG) brands, spotlighting indigenous brands such as Haldiram’s, Amul, and Parle Products.

This article reviews the report’s parameters and insights, exploring how these homegrown brands are not only dominating the domestic market but also making significant strides globally.

The Kantar Brand Footprint Report ranks FMCG brands based on Consumer Reach Points (CRPs), which measure how often a brand is purchased by consumers and the frequency of these purchases within a calendar year. This metric provides a clear picture of a brand’s market penetration and consumer loyalty. In 2024, Parle Products, Britannia, Haldiram’s, and Amul will have emerged as leaders, showcasing their extensive reach and strong consumer base in India.

Haldiram’s journey began in the 1930s as a small sweet shop in Bikaner, Rajasthan. The brand’s focus on quality and authenticity quickly won over Indian consumers, and by the 1980s, it had expanded to major cities across the country. Today, Haldiram’s is a household name synonymous with traditional Indian snacks and sweets.

The report highlights Haldiram’s innovative strategies, including product diversification and modernization of production processes. The brand has continually expanded its product line to include ready-to-eat meals and frozen foods, catering to a wide range of consumer preferences. This ability to innovate while maintaining quality has been crucial to its success.

Haldiram’s has successfully penetrated international markets, with products now available in over 80 countries. The brand’s strategy includes forming alliances with local distributors and participating in international food expos. By catering to the tastes of the Indian diaspora and introducing global consumers to Indian flavours, Haldiram’s has established a significant international footprint.
Amul’s story is one of socio-economic revolution. Founded in 1946, Amul (Anand Milk Union Limited) is a cooperative that transformed India’s dairy industry by empowering millions of dairy farmers. This model has ensured fair prices and eliminated middlemen, providing a stable income for farmers.

The report underscores Amul’s robust supply chain and continuous product diversification as key factors in its success. From milk and butter to cheese, chocolates, and ice creams, Amul products are integral to Indian households. Memorable advertising campaigns have further cemented its popularity.

Amul has ventured into international markets, targeting regions with significant Indian populations. Its products are available in over 50 countries, including the USA, Canada, Australia, and the Middle East. Due to its focus on quality, the brand has gained international recognition and its products are available in both ethnic and mainstream grocery stores abroad.

Parle Products started in 1929 with a single biscuit factory in Mumbai. The brand revolutionized the Indian biscuit market with Parle-G, one of the world’s largest-selling biscuit brands. Parle’s ability to offer quality products at affordable prices has been central to its success.

The Kantar report highlights Parle’s diversification into confectionery, snacks, and beverages. The brand’s extensive distribution network ensures its products reach even the most remote areas of India, making them ubiquitous across the country.

Parle Products has made significant inroads into international markets, exporting to over 100 countries. The brand’s strategy includes understanding local tastes and preferences and adapting its products accordingly, a tactic that has helped it gain a foothold in competitive markets.

A crucial aspect of these brands’ growth, as highlighted in the Kantar report, is their deep understanding of consumer preferences. Haldiram’s, Amul, and Parle have invested heavily in market research to tailor their products to both domestic and international consumers. This adaptability has allowed them to resonate well beyond their traditional markets.

Continuous innovation and stringent quality assurance processes have been vital. These brands have modernized their production facilities and adopted international standards to ensure their products meet global quality benchmarks. This commitment to quality has been instrumental in building trust and loyalty among consumers worldwide.

Effective marketing strategies and strong branding have played a significant role in their success. The report emphasizes how these brands have leveraged digital media, celebrity endorsements, and culturally resonant advertising campaigns to enhance brand visibility and appeal.

Despite their success, these brands face several challenges in the global market. They must navigate different regulatory environments, compete with established local and international brands, and manage supply chain complexities. However, these challenges also present opportunities for innovation and growth. By leveraging their unique value propositions and continuing to adapt to changing market dynamics, these brands are well-positioned to expand their global footprint.

The potential for growth of these indigenous brands is immense. The increasing global interest in diverse cuisines, coupled with the growing purchasing power of the Indian diaspora, provides fertile ground for expansion. Brands like Haldiram’s, Amul, and Parle are well-equipped to capitalize on these trends and become global icons.

To achieve this, these brands must continue to innovate and adapt. Investing in research and development to create new products that cater to global tastes, enhancing their digital presence to reach a wider audience, and building strong partnerships with local distributors are crucial steps. Additionally, maintaining their commitment to quality and authenticity will ensure they stand out in the competitive global market.

The rise of Haldiram’s, Amul, and Parle Products signals a new era for Indian brands. Their success stories inspire other indigenous brands to dream big and aspire for global recognition. With the right strategies and a relentless focus on quality and innovation, Indian brands have the potential to become household names worldwide, just like their American counterparts.

In conclusion, the Kantar Brand Footprint Report 2024 highlights the remarkable growth of indigenous brands like Haldiram’s, Amul, and Parle Products. Their journeys showcase the importance of understanding consumer preferences, maintaining quality, and continually innovating. As these brands continue to expand their global footprint, they pave the way for other Indian brands to follow, heralding a new era of global recognition and success for Indian enterprises.

The post The Ascendancy of Indigenous Brands in India A Review of Kantar’s Brand Footprint Report 2024 appeared first on Agro & Food Processing.

MATERIAL COMPOSITION

Paperboard:
Most cone sleeves are made from paper-foil lamination, which offers a good balance of strength and printability. It works out to be cost-effective.

Plastic Coatings:

Some sleeves feature a plastic coating or lamination to make them moisture-resistant and to enhance durability. This is particularly important for maintaining the integrity of the sleeve during the consumption of the ice cream.

Biodegradable Materials:

With increasing environmental awareness, there is a growing trend towards using biodegradable or compostable materials for ice cream cone sleeves. These materials often include plant-based fibers or compostable plastics.

DESIGN & STRUCTURE

Form-Fitting Design:

Sleeves are designed to snugly fit various sizes and types of cones, ensuring a secure grip and optimal insulation.

Ventilation:

Some advanced designs include perforations or ventilation holes to help prevent condensation and maintain the cone’s crispness.

PRINTING TECHNOLOGY

Flexographic Printing:

This common printing method involves transferring ink from a raised surface to the sleeve. It is efficient for large volumes and provides good colour accuracy.

Offset Printing:

Known for its high-quality results, offset printing uses a different process to transfer ink and is ideal for detailed graphics and text.

Digital Printing:

This modern technique allows for high-resolution, full-colour prints and is suitable for short runs or customized designs.
DURABILITY & STRENGTH

Tensile Strength:

The sleeve should be strong enough to withstand handling without tearing or losing its shape.

Moisture Resistance:

A quality sleeve should resist moisture from the ice cream and any condensation to prevent it from becoming soggy.

PRINT QUALITY

Colour Consistency:

High-quality printing ensures that colours are vibrant and consistent across all sleeves.

Image Clarity:

Clear, sharp images and text are crucial for effective branding and consumer appeal.

SAFETY & HYEGIENE

Food-Safe Materials:

The materials used must be compliant with food safety regulations to ensure they do not contaminate the ice cream.

Seam Integrity:

Proper sealing and construction prevent any potential exposure of the cone to external contaminants.

BRAND IMPACT & SEALLABILITY

Visual Appeal:

Attractive, well-designed sleeves catch the eye of consumers, making the product stand out in a crowded market.

Brand Recognition:

Consistent branding on the sleeves can help build brand loyalty and recognition.

Ease of Handling:

A well-designed sleeve improves the consumer’s experience by making the cone easier to hold and reducing mess.

Perceived Quality:

High-quality sleeves convey a sense of premium quality, potentially enhancing the perceived value of the ice cream.

Eco-Friendly Options:

Offering sleeves made from sustainable materials can appeal to environmentally conscious consumers and differentiate the product in the marketplace.

In nut-shell

Ice cream cone sleeves are a vital component in the ice cream industry, impacting not only the practical aspects of handling and consumption but also playing a significant role in branding and consumer perception.

By focusing on technical aspects such as material composition and printing methods, maintaining high-quality standards, and understanding their influence on saleability, manufacturers can create effective and attractive sleeves that enhance the overall product experience.

Whether you are considering custom designs or exploring sustainable materials, understanding these elements will help you make informed decisions and create a product that stands out in the competitive ice cream market

The post Chill Factor – The Art of Ice Cream Sleeves appeared first on Agro & Food Processing.

Ice cream is more than just a dessert; it’s an EMOTION defined by taste, texture, and structure.

Taste: Fresh, natural, and intense flavours.

Texture: Smooth and velvety.

Structure: Not too hard, not too soft, but perfectly dense.

Creating this perfect artistry requires a display that retains these essential elements and enhances the customer’s experience. A display must preserve texture and structure, maintaining the ice cream’s true form throughout the day, even with constant use.

To consistently deliver this experience without compromising quality, you need a display that understands your needs and keeps your ice cream fresh and perfectly tempered.

Therefore, choosing the right display for your ice cream parlour is crucial to your success.

Here’s a comprehensive guide to help you arrive at the best ice cream display for your parlour:

Understand Your Needs

Before selecting an ice cream display, take a moment to reflect and assess your specific requirements.
Understanding your needs is the first step towards making an informed decision. While your immediate need is an ice cream display, consider how it fits your long-term goals and plans.

How can you ensure that you invest in an option that supports both your short-term and long-term objectives while maximizing returns?

Here are some pointers to get you started:

1. Product Offering: Reflect on your product diversification plan. Will you offer just ice cream or expand to include frozen desserts, cakes, and pastries?

2. Space: Review your floor plan and evaluate the space in your parlour for the display- an essential step to determining the size and shape that will fit best.

3. Location: What is the expected footfall at your parlour’s location? Consider whether you will have high footfall, low footfall, or high traffic during certain parts of the day and slow to very slow periods at other times.

4. Volume: Determine the volume of ice cream you wish to carry at any given time. This may depend on your location and the expected footfall.
5. Variety: Consider whether you intend to offer a wide range of flavours.

With this articulated, you can now arrive at your shortlist of ice cream displays that fit your needs. Next comes narrowing the list to the type of display that would fit best.

Reviewing Your Options

Now that we know what we need let’s determine what we need.

1. Serve-Over Displays: Ideal for ice cream parlours where the staff serve directly from the display. These units feature a Straight or curved glass front, ensuring easy access and excellent visibility.

2. Pozzetti: Traditional and charming, these units keep ice cream in cylindrical containers. They maintain the perfect temperature and are visually appealing.

3. Vertical Freezers: These space-saving options store ice cream in upright compartments, where you can keep pre filled cups / containers of Ice Cream making it easy to access and organize a variety of flavours.

4. Countertop Displays: Perfect for smaller spaces, these units sit on countertops and offer a compact solution for ice cream and other frozen treat display.
By carefully evaluating these options and considering how they align with your business strategy, you can make an educated decision that ensures the success of your ice cream parlour.

Evaluating Your Options

With technology touching and altering every facet of our lives, ice cream displays are no exception. When planning your investment, selecting a unit that offers the best of all worlds is crucial: keeping your creations fresh throughout the day while minimizing concerns about operation and maintenance. Here are key parameters to consider:

1. Temperature Control: Ensure the display features precise temperature control, consistent across all zones, to keep your ice cream at its optimal serving temperature. Look for units with adjustable thermostats and accurate temperature gauges. The Ice cream should have perfect texture and structure: not too Hard, not too soft, and no ice crystals.

2. Insulation: Good insulation is essential for maintaining the correct temperature and reducing energy consumption. Opt for displays with high-quality insulation materials.
3. Lighting: Proper lighting enhances the presentation of your ice cream. Choose displays with built-in LED lighting to highlight your products effectively.

4. Defrost Recovery Time: Defrost recovery time in ice cream displays is the period needed to return to optimal temperature after a defrost cycle. Prolonged recovery can affect ice cream quality by causing melting or texture changes. Efficient systems minimize this time using advanced technology. Factors like humidity, frequent opening, and refrigeration type influence defrost cycles, with fewer cycles being better. Choosing a display with quick defrost recovery is essential for preserving the taste, texture, and structure of your ice cream.
5. Glass Quality: The clarity of the glass impacts visibility and appeal. Extra-clear glass provides a pristine view of your ice cream, making it more enticing.

6. Closure System: Modern displays come with advanced closure systems, which limit external air access to serving times only. This improves gelato quality, hygiene, and energy efficiency.

7. Energy Efficiency: Select energy-efficient models to minimize operating costs and reduce your carbon footprint. Look for displays that use eco-friendly refrigerants and boast high energy ratings.

8. Ease of Cleaning: Opt for displays with removable shelves and components that are easy to clean. Maintaining hygiene is crucial in food service, and easy-to-clean equipment helps ensure a sanitary environment.

9. Durability: Choose displays built to withstand the demands of a busy parlour. Look for high-quality materials and robust construction.

10. Post-Sales Support: Ensure the manufacturer offers reliable post-sales support. Since displays are vital to your business, having dependable support is essential for troubleshooting and maintenance. A manufacturer that provides good post-sales support can help you keep your display in top condition, ensuring the quality of your products and the satisfaction of your customers.

11. Customer Reviews: Research reviews and testimonials to assess the performance and reliability of the display.

12. Warranty and Support: Verify that the manufacturer provides a solid warranty and dependable customer support.

With your final shortlist in hand, focus on:

1. Design and Aesthetics: The design should complement your parlour’s theme. Whether you prefer sleek, modern designs or classic, retro styles, choose a display that fits your decor.

2. Customization: Some displays offer customizable features such as colour options, branding elements, and modular designs tailored to your parlour’s needs.
Lastly, consider your budget:

1. Initial Cost: Compare the upfront costs of the shortlisted models and select one that fits your budget while meeting your requirements. Remember, the initial cost is just the tip of the iceberg.

2. Operating Costs: A crucial consideration for long-term profitability. Look for energy-efficient models with low power consumption, easy maintenance, and durable construction to reduce repair and replacement costs. Efficient defrost systems and eco-friendly refrigerants like R290 can lower energy usage. A solid warranty and reliable customer support can help manage potential repair expenses.

3. Return on Investment: Factor in how well the display enhances product presentation, as an attractive, well-maintained display can boost sales and customer satisfaction. Balancing these with initial investment with these operating costs helps determine the display’s true value and its contribution to your business’s profitability.

Take the Bite

After evaluating and shortlisting options, it is time to select the display that best meets your needs, budget, and the parlour’s theme. A well-chosen ice cream display can significantly enhance your customers’ experience and contribute to your business’s success. Now, take the next step and choose the perfect ice cream display for your parlour.

Ongoing Maintenance

Once installed, regular maintenance is essential for ensuring longevity and optimal performance. To keep your display in top condition, follow the manufacturer’s guidelines for cleaning, servicing, and maintaining it.

Conclusion

By now, you’re likely prepared to dive into the evaluation process for your parlour’s ideal ice cream display. Conduct thorough research, explore various options, and don’t hesitate to consult an expert if you find yourself overwhelmed or need a sounding board for your thoughts. Remember, choosing the right display is crucial to your business’s success—compromising quality can be detrimental, while overspending can strain your budget. Take your time, make knowledgeable decisions, and invest wisely to ensure your display supports both your business and your ice cream’s success.

The post How to Identify the Perfect Ice Cream Display for Your Ice Cream Parlour appeared first on Agro & Food Processing.

Refrigeration systems fundamentally work by transforming electrical energy into the capacity to remove heat. This process is usually driven by primary refrigerants through a cycle that involves compression, condensation, expansion, and evaporation. On the other hand, secondary refrigerants are used to transfer heat without undergoing a phase change, with volatile secondary refrigerants being a rare exception that we’ll set aside for now. Typically, discussions on refrigeration center around the primary refrigeration cycle and refrigerants. However, this article shifts the focus to the often-overlooked secondary refrigerants.

Why Consider a Secondary Refrigerant?

While secondary refrigerants come with increased costs due to the need for additional pumps, piping, and storage tanks, they offer significant advantages that can justify the expense. Utilizing a secondary cooling loop, such as chilled water, glycol, or brine, can reduce the risk of leaks, lower the refrigerant charge, and potentially enhance safety by decreasing the exposure to hazardous materials. This can lead to improved employee safety, reduced food safety risks, and significant cost savings in the long run. Additionally, reducing the refrigerant charge can help facilities lower their Process Safety Management (PSM) obligations, making secondary refrigerants an attractive option for many operations.

Selecting the Right Secondary Refrigerant

Choosing the appropriate secondary refrigerant can be complex due to the range of available options. According to B.P. Refcool, there isn’t a single best choice for every application. It’s essential to consider your facility’s temperature and safety requirements when making a decision. Here’s a brief overview of some common secondary refrigerants, though a few sentences may not fully capture their nuances:

Chilled water is an economical and straightforward option, but it can face issues with freezing, bacterial growth, and scale build-up. New-age additive packages address all issues, including corrosion with water.

Brine Water: Relatively affordable and effective at lower temperatures than water, yet its corrosive nature can lead to equipment wear. There has been recent development with additive packages. Some brines provide excellent performance parameters.

Propylene glycol offers improved freezing points and growth inhibition compared to water and brine, though it comes with higher costs, reduced heat transfer efficiency, and eventual freezing issues.

Ethylene Glycol: Similar to Propylene Glycol but with better heat transfer due to its lower viscosity. However, its high toxicity limits its use in many food production environments.

For tailored advice on designing and implementing your refrigeration system, B.P. Refcool is ready to assist with your next project.

The post Reconsider Secondary Refrigerants for Sustainable Cooling Solutions appeared first on Agro & Food Processing.

Elanpro IceLock Display Cabinet features a groundbreaking Safety-First Hinge Mechanism, ensuring the heavy lid opens smoothly and stays securely in place, making every scoop safe and effortless.

Equipped with a state-of-the-art temperature control top glass with an electrical heating system that prevents moisture from dripping onto the ice cream, the product addresses a major hygiene issue in ice cream sales. Coupled with this feature is LED illumination that ensures a clear, condensation-free view of the selection, enhancing aesthetics and helping drive impulse demand.

Elanpro IceLock isn’t just about customer safety and food hygiene, the product also excels in cooling performance. Utilizing advanced refrigerants R600, it offers an efficient and eco-friendly cooling solution. Capable of maintaining a precise temperature range between -15°C and -18°C with digital control, the next-gen product guarantees perfect serving consistency, preserving taste and texture of every scoop.

Designed with versatility in mind, the all-new compact and sleek scooping equipment seamlessly integrates into any hospitality environment, offering exceptional performance and modern appeal. With an inbuilt space for up to three containers or gallon pans, it enables operators to display and serve a diverse array of flavors with ease. The inclusion of gallon pans is especially beneficial for businesses that make their own ice cream, allowing them to transfer their gallon pans directly into the product for seamless integration.

Hailed as a game-changing advancement in equipment safety for self-serve settings, IceLock stands out from bulky freezers and traditional countertops, offering a sleek alternative that can also be flushed or mounted in an outlet counter offering flexibility and enhancing decor. Ideal for bustling hotel buffets, cozy ice cream parlours, busy catering companies and elegant banquets, this innovative cabinet provides the perfect balance of practical features and trendy look.

Elanpro IceLock is not just a piece of equipment; it is a testament to innovation and style marking a significant advancement in ice cream display technology.

The indigenous solution by ELANPRO not only showcases ice cream but also revolutionizes how it is presented. Now available for order, this innovative display cabinet can elevate any ice cream experience. For more information on how to enhance your ice cream display, visit www.elanpro.net or Elanpro Experience Center.

The post SCOOP INTO NEW ERA OF ICE CREAM PRESENTATION WITH ELANPRO ICELOCK DISPLAY CABINET appeared first on Agro & Food Processing.

वे भी क्या दिन थे, जब 25-50 पैसे में पॉप्सिकल मिल जाया करती थी। हर गली-मोहल्ले में बच्चों का हुजूम लग जाता था, जब ठेले वाला आईस्क्रीम बेचने आता । उस समय हर घर में फ्रि़ज नहीं होता था और जिसके घर फ्रि़ज होता, उसे बहुत भाग्यशाली माना जाता था। गर्मियों में, प्लास्टिक की ट्यूबनुमा थैली में रसना का पानी भरकर आईसपॉप्स बनाकर बेचना एक आम बात थी। कहीं-कहीं रिमोट गांवों में गेहूं और आलू देकर उसके बदले में पॉप्सिकल ख़रीदे जाते थे। आज भी उम्र के इस पड़ाव पर पॉप्सिकल देखकर उसे खाने के लिए मन ललचा ही जाता है। पर कभी यह सोचा है कि आखि़र इस पॉप्सिकल का आविष्कार कैसे हुआ? आज आईस्क्रीम टाईम्स आपके लिए इतिहास के पन्नों से यही कहानी लेकर आया है।

संयोगवश शुरुआत

पॉप्सिकल, जो आज भी बच्चों और बड़ों के दिलों में बसी है, की शुरुआत एक साधारण और संयोगवश हुई थी। जैसे कि शेफ़ रणवीर ब्रार ने अपने एक इंटरव्यू में कहा था कि “accidentally बनी हुई खाने की चीजें ही इतिहास बनाती हैं,” वैसे ही पॉप्सिकल का जन्म भी हुआ। यह कहानी 1905 की है, जब कैलिफ़ोर्निया के ओकलैंड में 11 वर्षीय फ्रै़ंक एपर्सन ने एक दिन खेलते-खेलते अपना स्वीट सोडा का मिश्रण बरामदे में भूल गया। रात भर ठंड के कारण वह मिश्रण जम गया और अगली सुबह फ्ऱैंक ने देखा कि वह एक जमी हुई बर्फ़ की छड़ी बन गई है। जब फ्ऱैंक ने उसे चखा, तो वह पहली चुस्की में ही उसके स्वाद का दीवाना हो गया।

एक बच्चे का आविष्कार बड़ा हुआ

कई सालों तक, फ्रैंक ने अपने दोस्तों के साथ इस जमी हुई ट्रीट का आनंद लिया, जिसे वे “एप्सिकल्स” कहते थे। 1923 में, लगभग दो दशक बाद, एपर्सन ने अपने इस बचपन के आविष्कार को दुनिया के सामने लाने का फ़ैसला किया। उन्होंने पेटेंट के लिए आवेदन किया और बड़े पैमाने पर इसका उत्पादन शुरू किया। अपने आविष्कार को और भी आकर्षक बनाने के लिए, एपर्सन ने इसका नाम “पॉप्सिकल” रखा, जो ष्पॉपष् (सोडा के लिए एक सामान्य शब्द) और “आईसिकल” का मिश्रण था।

पॉप्सिकल का उदय

पॉप्सिकल जल्दी ही बच्चों के बीच लोकप्रिय हो गया। इसकी सादगी और छड़ी पर जमी हुई बर्फ़ खाने का अनोखा तरीक़ा इसे ख़ास बनाता था। मार्केटिंग के चतुर तरीक़ों और विभिन्न फ़्लेवरों ने इसकी लोकप्रियता को और भी बढ़ाया। एपर्सन का आविष्कार गर्मियों का एक अभिन्न हिस्सा बन गया, जो बच्चों को ताज़गी और आनंद प्रदान करता था।

1925 में, एपर्सन ने पॉप्सिकल के अधिकार न्यूयॉर्क की जो लोव कंपनी (Joe Lowe Company)  को बेच दिए। इस कदम ने पॉप्सिकल को और भी बड़े पैमाने पर लोगों तक पहुंचाने में मदद की। जो लोव कंपनी के तहत, पॉप्सिकल ब्रैंड ने ट्विन पॉप्स (एक ही छड़ी पर दो पॉप्सिकल्स) और नए फ़्लेवरों के साथ सफ़लता पाई।

आधुनिक समय में पॉप्सिकल

आज, पॉप्सिकल ब्रैंड यूनिलीवर के स्वामित्व में है। इस ने अपने मूल रूप से परे विस्तार किया है, जिसमें शुगर-फ्ऱी विकल्प, फल-आधारित किस्में, और योगर्ट-भरे पॉप्स शामिल हैं। फिर भी, इसका मूल विचार वही हैः एक छड़ी पर जमी हुई ठंडी, मीठी और एक आनंददायक ट्रीट ।

पॉप्सिकल आज भी एक सांस्कृतिक प्रतीक बना हुआ है, जो गर्मियों और बचपन की मासूमियत का प्रतिनिधित्व करता है। जबकि आज पॉप्सिकल के कई ब्रैंड और फ़्लेवर उपलब्ध हैं, यह अभी भी बचपन की यादों में गहराई से बसा हुआ है, बिना किसी प्रांत, देश या सीमा की बाध्यता के। इसकी निरंतर उपस्थिति आज भी बच्चों और वयस्कों दोनों को ख़ुश करती है। इस निरंतर स्नेह और आकर्षण का पूरा श्रेय एपर्सन के इस संयोगवश आविष्कार को जाता है।

क्या आप जानते हैं?

चेरी सबसे लोकप्रिय पॉप्सिकल फ़्लेवर है। पॉप्सिकल आईसपॉप्स पर पहेलियाँ होती हैं, जिनके उत्तर आप तभी जान सकते हैं जब तक पूरा पॉप्सिकल ख़त्म नहीं कर लेते। द्वितीय विश्व युद्ध के दौरान, आठवीं वायु सेना टुकड़ी ने पॉप्सिकल्स को अमेरिकी जीवन के प्रतीक के रूप में अपनाया। पॉप्सिकल लिक-ए-कलर आईस पॉप्स बाहरी रंग से लेकर अंदर तक रंगीन होते हैं।

“आईस्क्रीम मैन”ने नेब्रास्का में घोड़े-गाड़ी से बच्चों को पॉप्सिकल्स बेचे। आज हर साल दो अरब पॉप्सिकल्स बेचे जाते हैं। ट्विन पॉप्सिकल्स का आविष्कार महान मंदी के दौरान हुआ था, ताकि दो बच्चे एक पॉप्सिकल को केवल एक निकल (5 सेंट) में साझा कर सकें।

निष्कर्ष:

पॉप्सिकल की सफ़र एक साधारण बच्चे की संयोगवश खोज से लेकर एक वैश्विक सनसनी बनने तक की कहानी है। फ्ऱैंक एपर्सन की जमी हुई ट्रीट ने न सिर्फ़ गर्मियों में ताज़गी का एहसास कराया, बल्कि अनगिनत मीठी यादें भी संजोई हैं। पॉप्सिकल हमें यह सिखाता है कि सबसे आनंदमय आविष्कार कभी-कभी सबसे अप्रत्याशित स्थानों से उत्पन्न होते हैं। और हां, उन 25-50 पैसे वाली पॉप्सिकल की यादें आज भी हमारे दिलों में ताज़गी से भरी हुई हैं, जो हमें 80-90 के दशक की मासूमियत और ख़ुशियों की सेर पर ले जाती हैं।

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और इसी विरासत को, अपने जैविक सामग्रियों के साथ तथा अपनी अनोखी हस्तकारीगरी से जीवित रखते हुए अपने नगरवासियों के साथ साथ पुरे भारत को इस अनोखी मिठाई का स्वाद देते हैं वाणी स्वीट्स। बंदारू लड्डू और हलवा  इन प्रमुख उत्पादों की लोकप्रियता ने वाणी स्वीट्स को नई ऊंचाईयों पर पहुंचा दिया है। यही कारण है की इस बार के Product of the Month के लिए हमने वाणी स्वीट्स के बंदारू लड्डू का चुनाव किया है।

बंदारू लड्डू बनाने की प्रक्रिया एक आर्ट है और इस इस मिठाई को प्रामाणिक तरीक़े से बनाने वाले वाणी स्वीट्स हैं एक आर्टिस्ट जो उत्तम स्वाद प्राप्त करने के लिए आधुनिक तकनीक और अत्यधिक कुशल मानव शक्ति के साथ पारंपरिक व्यंजनों का उपयोग करते हैं। वाणी स्वीट्स के पास इसे स्वादिष्ट बनाने का वर्षों का अनुभव है जिस वजह से उनकी लोकप्रियता विश्वस्तर पर हो गयी है। वाणी स्वीट्स फ़ैक्ट्री के पास स्वच्छ परिस्थितियों में प्रति दिन 1000 किलोग्राम बंदारू लड्डू बनाने की सुविधा है। 

वाणी स्वीट्स के विश्वनीय सूत्रों से की गयी बात में उन्होंने बताया की हमारी दुकान को ” The Best Sweet Shop” by Times Business Group for 2021-2022 के लिए संवैधानिक रूप से प्रमाणित  किया गया है।  इस साधारण शुरुआत से लेकर उच्च स्तर तक, हम अब आंध्र प्रदेश में मिठाई प्रेमियों के लिए एक प्रमुख ब्रैंड बन गए हैं।

हम बाज़ार में मिठाईयों के लिए एक प्रसिद्ध नाम हैं, और हमने उल्लेखनीय सफ़लता और प्रतिष्ठित पहचान हासिल की है। हम विभिन्न अवसरों के लिए प्रामाणिक मिठाईयाँ तैयार करने के लिए समर्पित हैं, जिसने हमें वर्तमान पाक कला की दुनिया में अलग पहचान दिलाई है। हमारी मिठाईयों के मेनू ने कई लोगों की स्वाद कलियों ने पसंद किया और लोगों को हर अवसर के लिए हमें चुनने पर मजबूर किया। समान रूप से, असाधारण स्वाद और ग्राहकों की संतुष्टि को सामने लाने की हमारी प्रतिबद्धता ने हमें मछलीपट्टनम, आंध्र प्रदेश में एक विश्वसनीय मिठाई की दुकान बना दी है।

हर साल हम नए स्वाद और विविधता को आगे बढ़ाने का प्रयास करते रहते हैं। हम यहाँ वाणी स्वीट्स के रूप में बनाई गई मिठाईयों की परंपरागत और मूल्यवान गुणवत्ता को सुनिश्चित करते हैं।

वाणी स्वीट्स ऑनलाईन डिलीवरी के ज़रिए आंध्र और तेलंगाना के प्रसिद्ध मिठाईयों को हमारे ग्राहकों को तक पहुंचाती है, जैसे कि बंदर हलवा, जीदीपप्पु पाकम बंदर मिठाई, काकीनाडा काजा, और पुथरेउकुलु जैसी मिठाईयां शामिल हैं। हमारे यहां शुगर-फ्ऱी विकल्प भी उपलब्ध हैं, जैसे कि शुगर-फ्ऱी सोनपापड़ी और शुगर-फ्ऱी सुन्नुंडालू। हम अत्याधुनिक तकनीक का उपयोग करके मिठाईयों को तैयार करते हैं, जिससे उनका स्वाद और गुणवत्ता हमेशा बनी रहती है।  

वाणी स्वीट्स मछलीपट्टनम में सबसे अच्छी मिठाई की दुकान है और आंध्र प्रदेश और तेलंगाना में उन्होंने अपने ग्राहकों की पसंद को जीत लिया है। हम अपने स्वादिष्ट मिठाईयों को आधुनिक तकनीक के साथ बड़े प्यार, श्रद्धा और समर्पित भाव से बनाते हैं और हमारी यही गुणवत्ता हमारी सफ़लता का राज है और साथ ही हमारे ग्राहकों का विश्वास, साथ और मांग ने वाणी स्वीट्स को मछलीपट्टनम की एक ऑथेंटिक मिठाई की दुकान के रूप में मान्यता दी है।बंदारू लड्डू यह उनका ओफ़िशिअल इंस्टा हैंडल है और Bandaruladdu.com यह उनकी ओफ़िशिअल साइट है जहाँ से आप इनका यह प्रोडक्ट मंगवा सकते हैं।

The post बंदारू लड्डू – मछलीपट्टनम की पहचान  वाणी स्वीट्स के नाम appeared first on Agro & Food Processing.

Come along as we explore the delightful universe of ice cream that is fused with Indian traditional sweets or mithais. From luscious classics to innovative fusion concoctions, the world of ice cream presents an array of flavors and inspirations.

Join us on this journey as we reconnoiter Indian-inspired desserts and exotic ice cream flavors, igniting a sweet adventure sure to tantalize your taste buds and leave you craving more!

Outlook

When the sun is blazing above and the air is thick with humidity, there are few things that can be as joyous and relieving as a cold, velvety scoop of ice cream. The sweet treat is so many things to so many people—an innocent childhood memory, a sneaky after-school snack, a teary indulgence after a break-up, and a late-night treat after long days.

In our quest at “The Ice Cream Times,” we aim to uncover the frozen delights that truly tug at the nostalgic heartstrings of Indians. What is that one ice cream that sends your world spinning? Many individuals have their go-to ice cream flavours, with classics like Vanilla, Mango, Butterscotch, Chocolate, and Cassatta standing the test of time. However, as palates evolve, ice cream brands have seized the opportunity to introduce unique and innovative flavours.

While traditional flavours evoke nostalgia, they may not necessarily capture the attention of Gen Z and millennials, who are eager to explore novel tastes. This shift can be attributed to a new generation of consumers who are technologically savvy and exposed to global markets, driving culinary trends forward. Consequently, there’s a growing demand for unconventional ice cream flavours, reflecting changing expectations and preferences.
While timeless flavours like vanilla, strawberry, and chocolate maintain their popularity, a segment of consumers now seek novelty and excitement in their ice cream choices. Recognizing this, ice cream brands are continuously reinventing themselves to meet evolving customer demands.

Western flavors have long been cherished by ice cream enthusiasts, who often encounter new tastes while traveling abroad and then seek out similar offerings back home in India. However, traditional Indian flavours have also gained significant traction, particularly when they offer a unique twist. The fusion of traditional Indian sweets, or “mithai,” with ice cream has emerged as a popular trend.

These innovative dessert combinations offer a delightful reinterpretation of classic treats, attracting those with a penchant for sweets and a desire for culinary exploration. From kulfis adorned with rabdi to inventive creations like Gulab Jamun ice cream, nolen gur ice cream, or Sandesh ice cream, these flavours evoke a sense of nostalgia and culinary creativity that is distinctly Indian.

Innovation knows no bounds in the ice cream sector now. The blending of diverse culinary influences has led to the creation of delightful flavour combinations that cater to adventurous palates, offering a tantalizing experience for those willing to explore beyond old-fashioned boundaries.

The wonderful fusion of mithais and ice cream

Mithais hold a sacred place in India, with roots tracing back to ancient times. From mythological references to modern-day indulgences, sweets have remained an enduring component of every culture, tradition, and celebration, transcending borders.

In India, mithais are not merely desserts; they are vessels of culture, emotion, and memory. Each bite narrates tales of festivity and custom, weaving together the threads of different generations.

Recognizing this deep-seated affection for mithais, several Indian ice cream manufacturers have experimented and innovated to infuse these timeless delicacies into ice cream. By blending traditional mithais with creamy ice cream, they stay true to Indian flavours while offering a refreshing experience to consumers. Termed “Traditional Indian Mithai Gourmet Ice Cream,” these creations marry classic tastes with creamy goodness, promising a delightful indulgence for all.

The tradition of mithais has been an integral part of Indian culture, particularly since the early 20th century, when Bengali sweets crafted from chhena garnered widespread acclaim, influencing confectioners to innovate fusion sweets. This fusion of flavours has now permeated the ice cream industry, offering a diverse array of options. From gulab jamun to Sandesh, Paan Rass to Pani Puri ice cream, or Pista to Kesar Badam flavour, each scoop of Indian-flavoured ice cream delivers a unique and unparalleled taste experience.

So, let’s talk about ice creams with twist of Indian flavour that have caught the eyes of the consumers and food influencers:

Ice cream Sandesh

The rise in popularity of ice cream as an alternative to traditional mishti desserts has forever transformed the dessert scenario in West Bengal. One significant addition to this culinary evolution is the Ice Cream Sandesh, a creation aimed at capturing the essence of ice cream while preserving the sweetness of traditional sweets.

Served chilled, the Ice Cream Sandesh is celebrated as the perfect fusion of cold, creamy indulgence and the inherent sweetness of mishti. It marked a pioneering move by incorporating flavours like vanilla and strawberry, offering a novel experience to dessert enthusiasts. For those with dietary restrictions, there were sugar-free variants sweetened with saccharine, catering to the cravings of diabetic individuals.

Among the innovations, the two-in-one-flavoured Ice Cream Sandesh emerged as a standout, mirroring the popular two-in-one ice cream with its distinct layers of flavour. Some versions even replicated the iconic pink-and-white colour scheme, adding to the visual appeal.

Numerous sweet shops joined the trend, with one of the oldest and most revered being Girish Chandra Dey and Nakur Chandra Nandy. Renowned for their expertise in Sandesh, this legendary sweet shop ventured into the realm of ice cream in Sandesh, further cementing its status as a bastion of traditional sweets in the region.

Rajbhog Ice Cream

Imagine the delightful fusion of two beloved desserts: a traditional Bengali mithai crafted from cottage cheese and the creamy indulgence of ice cream. This harmonious blend encapsulates the essence of both worlds, creating a culinary masterpiece that delights the senses.

One standout flavour in this genre is the Rajbhog, renowned for its unique blend of textures and flavours. What sets it apart is the delightful crunchiness imparted by finely chopped almonds, cashews, and pistachios. This Desi-inspired flavour has graced the ice cream scene for several years, captivating taste buds with its rich and decadent profile.

However, recent trends have seen a surge in the popularity of other traditional mithais finding their way into ice cream form. From the creamy delight of Doodhi Halwa to the luxurious sweetness of motichoor laddu and gulab jamun, these timeless treats are making a significant mark in the world of frozen desserts.

For those eager to savour these delectable creations, renowned brands like Amul and Havmor offer a delectable array of options, ensuring that the joy of indulging in these fusion desserts is readily accessible to all.

Gulab Jamun Ice Cream

Gulab Jamun, a timeless Indian delicacy, is intertwined with the beloved dessert of ice cream! Picture the symphony of flavors that ensues when the warm embrace of syrup-soaked Gulab Jamun harmonizes with the cool, creamy richness of ice cream—it’s a culinary escapade not to be overlooked.

In today’s time, consumers—especially the discerning Gen Z and Millennials—are seeking more than just traditional flavors. They crave innovation, health benefits, functionality, and value, particularly in light of rising inflation. To meet these evolving preferences, dessert makers must strike a delicate balance between tradition and innovation, drawing inspiration from diverse sources to invigorate the category.
Research indicates that younger consumers are particularly open to experimenting with new flavors, especially when presented as ‘internationally inspired’ or as limited-time offerings, or when recommended through social media channels. Among these adventurous palates, Gulab Jamun ice cream holds a special allure, capturing the hearts and taste buds of Gen Z and Millennials alike.

For those eager to indulge in this delectable fusion, a variety of renowned brands, including Kwality, Amul, Vadilal, NIC Ice Creams, Baskin Robbins, and Go-Zero, offer an enticing selection of Gulab Jamun ice cream creations, ensuring that this delightful culinary experience is within reach for all dessert enthusiasts.

Gajar ka halwa ice cream

For years, the classic gajar ka halwa has held a special place in culinary traditions. Now, Gajar Halwa Ice Cream emerges as a delightful fusion of heritage and innovation, poised to tantalize discerning palates. This exceptional creation elevates the timeless Indian favourite, Gajar Halwa, to new heights of indulgence.

Within this extraordinary treat, the essence of Gajar Halwa seamlessly melds with a luscious milk ice cream, resulting in a symphony of decadent flavors. The sweetness of slow-cooked carrots marries beautifully with the creamy texture of the ice cream, delivering a truly unforgettable dessert experience.

Each spoonful offers a journey through India’s rich culinary heritage, evoking the sights and sounds of vibrant streets and bustling markets. For those eager to experience this culinary masterpiece, NIC Gajar Halwa Ice Cream and Arun Ice Creams are the go-to destinations, ensuring that this delightful fusion is readily available for all to enjoy.

Kesar Rasmalai and Classic Malai Ice Cream

Capitalizing on the trend of blending traditional mithai with ice cream, Vadilal Enterprises introduced a refreshing solution to beat the summer heat with their innovative creations like Kesar Rasmalai and Falooda, following closely behind their flagship flavour, Gulab Jamun. These delectable treats combine the richness of saffron with the creamy smoothness of Rasmalai, offering a dessert fit for royalty.

In addition to these exquisite offerings, the Classic Malai Ice Cream exudes simplicity and elegance, evoking fond memories of home and cherished family gatherings. Each spoonful is reminiscent of a warm embrace from tradition, inviting a sense of comfort and nostalgia.
Vadilal’s Traditional Mithai ice cream collection goes beyond mere flavours; it embodies the essence of togetherness and connection. With every scoop, a story unfolds, weaving threads of tradition and shared experiences.

Kaju Katli Ice Cream

Crafted with the richness of pure ghee, Kaju Katli stands as the epitome of traditional Indian sweetness. Literally translating to ‘cashew slices,’ this beloved delicacy is meticulously prepared using premium cashews, resulting in a heavenly taste that delights the senses. Vadilal ice creams offer a tantalizing twist by infusing the essence of Kaju Katli into their milk ice cream, creating a harmonious blend of flavours that is sure to captivate dessert enthusiasts.

Vadilal ice creams serve as the perfect destination. Immerse yourself in the creamy indulgence of Kaju Katli-infused ice cream and embark on a culinary journey that celebrates the richness of Indian heritage and the joy of indulgence.

Coconut and Palm Jaggery Ice Cream

Crafted from coconut cream and palm jaggery syrup, this flavour has garnered considerable popularity among vegans.

The inclusion of coconut cream imparts a luxurious and velvety texture, while the palm jaggery syrup infuses the dessert with delightful nutty and caramel notes.

You can have this delectable treat at Comorin in Gurgaon and Fab Café in Delhi. Indulge in the rich flavours and vegan-friendly delights offered by these establishments, and savour every spoonful of this irresistible creation.

Alwar Milk Cake Ice Cream

Ice cream makers have reimagined the traditional kalakand from Alwar, originally crafted from solidified, sweetened milk and paneer, into a delectable frozen delight. This innovative take on the classic sweet promises to tantalize your taste buds and leave you craving more.

For those eager to experience this delightful fusion, head over to Comorin in Gurgaon or Kwality Walls outlets. Indulge in the irresistible flavors of this unique creation and embark on a culinary adventure like no other.

Nolen Gur Ice Cream

Nolen Gur, or Palm Jaggery, holds a revered status in Bengali cuisine, especially during the winter months. Known for its distinctive aftertaste, this special jaggery is a key ingredient in beloved Bengali sweets like Rasgullas, Sandesh, and the traditional Nolen Gurer Payesh. Now, it has found its way into the realm of ice cream, becoming a cherished flavour in Kolkata and beyond. With its subtle sweetness, Nolen Gur ice cream offers a unique and delightful experience.

Derived from date palm trees, nolen gur is a winter delicacy in the eastern region of India, translating to “new jaggery.” Traditionally used in Bengali households to prepare sweets for special occasions, its transformation into ice cream allows enthusiasts to enjoy its distinct caramel-like sweetness year-round.

Pioneering this innovative fusion, Pabrai’s in Kolkata introduced nolen gur ice cream, igniting an instant sensation. Meanwhile, Amadora in Chennai offers a creative twist with their ‘toast’ ice cream, featuring toasted bread pieces enveloped in butter and sugar within a vanilla ice cream base.

Visit MotherDairy.com, Pabrai Fresh and Naturelle (Mumbai), or Bhojohori Manna outlets across India to indulge in the irresistible flavours of nolen gur ice cream and other innovative treats.

The Great Kulfi

Looking for a delightful departure from the ordinary? Look no further than kulfi, India’s own rendition of ice cream that seamlessly blends the country’s sweet flavours with the creamy texture of this beloved dessert. Unlike conventional ice cream, kulfi boasts distinct flavours that set it apart, much like its Italian counterpart, gelato.

Crafted from frozen thickened cream, kulfi celebrates Indian culture by employing ancient techniques of churning full-fat milk infused with aromatic spices like cardamom and saffron. A touch of sugar enhances the sweetness, while a generous sprinkling of nuts adds texture and depth to this indulgent treat.

Traditionally, kulfi is set and served in humble ceramic pots, or matkas, adding a rustic charm to its presentation. In India, kulfis are often adorned with delicate silver film, adding to the dessert’s resplendent appearance. With the evolving trends in dessert culture, kulfi has also embraced a modern avatar—the iconic kulfi on a stick.

Whether served in traditional pots or on convenient sticks, kulfis offer the perfect balance of creamy indulgence and vibrant Indian flavors. The fusion of sweets with ice cream not only elevates the dessert’s flavour profile but also opens up endless possibilities for creative presentation. From contrasting colours to a wide array of garnish options, every scoop of kulfi promises a sensory delight that captivates both the palate and the eyes.

So let’s take our exploration a bit ahead and check out ice creams that are not actually fused with mithai but with unique Indian flavors.

Pani Puri Ice Cream

Introducing the innovative Pani Puri Ice Cream—a delightful fusion that brings together one of India’s beloved street foods and the cool indulgence of ice cream. Yes, you read it right! This extraordinary creation captures the essence of pani puri’s tangy flavours in a refreshing frozen treat.

The magic begins as the tang of the pani puri seamlessly melds with the creamy ice cream base, creating a symphony of flavours that tantalize the taste buds. With each spoonful, you can discern the subtle notes of coriander, mint, green chilli, and rock salt, perfectly complemented by the richness of milk and cream.

Pani Puri holds a special place in the hearts of many, cherished for its burst of myriad flavors. Now, this iconic snack transcends its traditional form to lend its unique taste to ice cream, delighting food enthusiasts everywhere. A step beyond the familiar Kala Khatta, Pani Puri Ice Cream has swiftly gained popularity, particularly in Mumbai, where foodies are eager to experience its innovative twist.

Moreover, as a dairy-free dessert, even vegans can partake in this indulgence, making it accessible to a wider audience. For those eager to embark on this flavour adventure, head to Apsara Ice Cream outlets across Mumbai and treat yourself to this extraordinary culinary creation. Don’t miss out on the chance to savour the delightful fusion of pani puri and ice cream—a true celebration of Indian street food ingenuity.

Sandalwood ice cream

Sandalwood holds a special place in the realm of refreshment, with Chandan (sandalwood) sherbet being a well-loved beverage in certain regions. However, lesser-known is the existence of sandalwood ice cream, crafted with the same distinctive ingredient. Musky, exotic, and floral, the flavour profile of sandalwood ice cream is truly unique. Its cooling properties make it a perfect choice to combat the summer heat, yet only a select few have ventured to incorporate this ingredient into their frozen delights.
Pabrai’s Fresh and Naturelle in Mumbai offer a chance to experience the exquisite taste of sandalwood ice cream firsthand. Indulge in this rare treat and embark on a culinary journey unlike any other.

Tamarind ice cream

There’s truly nothing that captures the essence of an Indian summer quite like the tangy-sweet flavour of fresh tamarind. Now, envision infusing this unique taste into ice cream. It’s an idea that may seem mind-boggling at first, but the combination of the ice cream’s sweetness with the tartness of tamarind pulp is simply heavenly. For those seeking an extra kick, try adding a sprinkle of chilli flakes to elevate the experience even further.

Apsara Ice Cream outlets across Mumbai offer the perfect opportunity to indulge in the delightful fusion of tamarind and ice cream. Don’t miss out on this one-of-a-kind culinary experience that captures the essence of Indian summers in every spoonful.

Masala Chai Ice Cream

Are you feeling the summer heat pulling you away from your beloved masala chai? Fear not! Indulge in a generous scoop of masala chai-flavoured ice cream—a tea-rrific solution to beat the heat while staying true to your love for chai. Picture this: a creamy base infused with the robust and complex flavours of black tea, ginger, cardamom seeds, cloves, and sugar.

For chai enthusiasts, this special ice cream flavour offers a delightful mix of familiar ingredients, including milk, sugar, cardamom, and ginger. It’s the perfect way to satisfy your craving for chai while staying cool during the warmer months.

Whether you’re looking to enjoy a refreshing treat or simply seeking a new way to indulge in your favourite beverage, masala chai-flavoured ice cream offers a unique and delightful experience. You can find this flavorful creation at Havmor Ice Cream outlets across India and the Bombay Canteen in Mumbai. Don’t miss out on the chance to savour the delicious fusion of masala chai and ice cream—it’s sure to be a treat for your taste buds.

Meetha Paan

The Meetha Pan ice cream evokes a sense of nostalgia and delivers an explosion of flavours with its unique blend of ingredients, including gulkand, betel leaves, milk, mawa, green cardamom, and fennel seeds.
Traditionally enjoyed as a post-meal digestive, Meetha Paan serves as the perfect conclusion to a hearty feast. Ice cream artisans across the nation have ingeniously combined this traditional digestive with ice cream, creating a delectable fusion that promises a double dose of indulgence.

This irresistible frozen delight transports you to the freshness of biting into a paan, enveloped in a creamy ice cream concoction. Crafted with ingredients like gulkand, finely chopped betel leaves, milk, khoya, green cardamom, and fennel seeds, each spoonful offers a harmonious blend of flavours and textures.

For those who want indulgence, head to Frozen Junction in Lucknow and treat yourself to the delightful fusion of Meetha Pan and ice cream. Don’t miss out on the opportunity to savour this refreshing and indulgent treat—it’s a true celebration of culinary innovation and tradition.

Editors’ insight

The trend of embracing traditional Indian flavours is gaining momentum, as consumers are more open to diverse culinary experiences. This is evident in their willingness to try matcha ice cream after a Japanese meal.

However, it’s also important to consider India’s rich tapestry of flavours, particularly in sweets. Many regional ice cream manufacturers are creating unique flavours inspired by traditional Indian sweets, showcasing the country’s culinary heritage.

With an impressive repertoire of over 100 flavours, these artisans have introduced innovative creations such as gajar halwa ice cream, gulab jamun ice cream tilgul, ukadiche modak (a Maharashtrian coconut jaggery ice cream), puranpoli, and chikkamagaluru kaaphi. Moreover, there has been a notable focus on catering to the B2B segment, further enhancing the reach of these delectable treats.

Indian ice cream artisans are focusing on quality and authenticity, using 100% natural, locally sourced ingredients and organic sugar to create delicious, authentic ice creams.

They are reimagining traditional mithai flavours like motichoor and milk cake into delightful ice cream variants, bridging the gap between traditional and contemporary tastes. They are also embracing innovation, blending classic Indian flavours with global influences to create fusion desserts. This dynamic landscape of Indian ice cream reflects modernization and cultural globalization while maintaining a deep-rooted connection to Indian communities and culinary traditions.

Despite the rapid pace of modernization, the essence of Indian ice cream remains firmly rooted in communities across the country. Artisans diligently pass down age-old recipes from generation to generation, ensuring that the art of making kulfi and other regional delicacies continues to thrive.

Efforts such as local festivals, culinary workshops, and heritage initiatives are underway to preserve and celebrate the cultural significance of Indian ice cream for generations to come.

The post Indulge in a Frosty Fusion Where Ice Cream Meets Traditional Mithai appeared first on Agro & Food Processing.

The entanglement of food influencers in the food and beverage industry

Food influencers and bloggers are individuals who create content on food and nutrition, critiquing food items, creating recipes, crafting articles, and sharing videos online. They often collaborate with businesses to endorse their offerings. With vast audiences on social media, these influencers have significant sway over food trends and consumer perceptions. They can shape people’s food choices, influence decisions on buying, cooking, and visiting restaurants, and create trends in the food industry like plant-based diets, veganism, and gluten-free eating. They have also significantly impacted food marketing, with companies increasingly partnering with food creators and influencers to promote their products and services, leading to increased sponsored content across various platforms.

Partnering with food bloggers and influencers can significantly benefit food companies by increasing brand visibility, reaching a wider audience, and fostering trust and loyalty among customers. They can also help create innovative products by providing valuable feedback and insights. These influential figures shape consumer perceptions and drive consumer choices, making their endorsements of products and services beneficial. Partnering with these creators offers a strategic way for businesses to expand their presence and build lasting relationships with their audience.

The Impact of Food Influencers on Consumer Behaviour and Marketing Strategies

Food influencers significantly influence consumer perceptions and purchasing decisions in the digital age. They can influence brand awareness and purchase decisions through social media posts, tweets, and stories. With a single endorsement, they can steer consumer behaviour towards specific food brands, products, or dietary trends. The potency of food influencer marketing lies in the authenticity and trust they can establish with their audience. In an era where consumers are skeptical of traditional advertising, they place greater trust in recommendations from relatable individuals, even if they are online personalities they haven’t met.

Food influencer marketing is a powerful strategy for businesses to engage with their target audience and align with their brand values. By partnering with influencers with a strong presence, businesses can enhance the effectiveness of their marketing messages in the digital landscape. Social media platforms like Instagram, TikTok, and YouTube have played a significant role in the growth of food influencer marketing. Influencers use innovative strategies like sharing food brand information, hosting cooking demonstrations, conducting food challenges, and posting restaurant reviews to engage their audience and motivate them to act on their recommendations.

Food influencer marketing is accessible to businesses of all sizes, including large corporations, small startups, and local food shops. E-commerce platforms have boosted their impact, making it easier for entrepreneurs to launch their businesses. 

This strategy can reach a wider audience, enhance brand recognition, drive sales, and foster customer engagement. As the food industry grows, the potential of influencers is expected to become even more significant in the future.

Embracing food influencer marketing presents a compelling avenue for businesses to thrive and hence presents a plethora of advantages for the food industry, such as:

1. Amplified Brand Visibility: Food influencers boast sizable and engaged audiences fascinated by F&B ventures. Partnering with influencers exposes your brand to this receptive audience, heightening brand recognition and connecting with potential clientele.

2. Boosted Sales Performance: Food influencers possess the power to influence consumer purchasing decisions. Their endorsements, coupled with clear directions on accessing your business, can drive traffic to your eCommerce platforms, resulting in heightened sales and revenue generation.

3. Enhanced Credibility and Trustworthiness: Influencer’s command significant trust among their followers, making their recommendations highly credible. Teaming up with influencers who resonate with your brand ethos can elevate your credibility and foster trust within your target demographic. This advantage is especially valuable for emerging F&B enterprises, as they can leverage the influencer’s established credibility.

4. Stimulated Product Innovation: Food influencers are well-versed in emerging food trends and can offer invaluable feedback for product enhancement and innovation. Collaborating with influencers provides businesses with insights into consumer preferences. For instance, in the event of a viral food challenge, influencers can offer guidance on effectively incorporating it into your business strategy.

5. Genuine Relationship Building: Partnering with food influencers enables businesses to forge authentic connections with their target audience. Influencers excel at crafting authentic and relatable content, unbound by rigid corporate constraints. By aligning with influencers, your company can showcase its human side, cultivating meaningful customer relationships.

Challenges and Opportunities for Food Businesses

Social media platforms like Instagram, Facebook, and YouTube provide food businesses with unprecedented visibility, allowing them to gain stardom through popular influencer posts or positive reviews. However, this visibility also comes with increased scrutiny and the risk of negative reviews, which can damage a food product’s reputation.

Businesses must be prepared to manage their online reputation meticulously, respond to negative reviews diplomatically, take constructive criticism seriously, and be prepared to face lasting impacts from well-followed food influencers.

Critical assessments from food influencers can wield substantial influence over the food industry, potentially detrimentally impacting the sales of specific food items. Take, for instance, the Bournvita debacle involving influencer Revant Himatsingka, also known as Food Pharmer. Through his Instagram reel, he publicly criticized the company for purportedly promoting questionable health benefits of Bournvita. Following the reel’s exposure to 12 million viewers, Mondelēz resorted to legal measures, prompting the removal of the content.

The removal of a controversial video reel from a children’s powdered drink campaign sparked widespread debates about its healthfulness. The controversy led to a directive from FSSAI advising e-commerce platforms not to classify Bournvita and similar beverages as health drinks, causing significant damage to the product’s reputation.

So even a slight negative review by a food influencer for a food product can have big repercussions, like:

1. Reputation Damage: Negative reviews can tarnish the reputation of a restaurant, food product, or brand. Influencers often have large followings, and their opinions carry weight with their audience. A negative review can spread quickly through social media channels, leading to a decline in customer trust and loyalty.

2. Decreased Sales: Poor reviews can directly impact sales and revenue. Consumers may be deterred from trying a restaurant or purchasing a product if it receives negative feedback from a trusted influencer. This can result in a loss of business and financial setbacks for the food industry.

3. Loss of Credibility: A negative review from a reputable influencer can damage the credibility of a restaurant or brand. Consumers may question the quality and authenticity of the food, leading to a loss of credibility and authority within the industry.

4. Damage to Brand Image: Negative reviews can damage the overall brand image and identity. Brands work hard to cultivate a positive image and reputation, and a negative review can undermine these efforts, leading to long-term damage to the brand’s perception in the eyes of consumers.

5. Impact on Partnerships and Collaborations: Food influencers often collaborate with restaurants and food brands on sponsored content and partnerships. A negative review can strain these relationships and deter other influencers from wanting to work with the brand in the future.

The top 10 food influencers in India 

In the era of digital connectivity, platforms such as Instagram and YouTube have emerged as epicenters of food promotions and brand publicity. Here, food influencer chefs congregate to explore tantalizing dishes, inventive recipes, and the freshest culinary movements. And since their connectivity with consumers has become so intense, food companies are associating with them to promote their brands.

Indian food influencers are excelling at encapsulating the essence of food through compelling visuals, immersive storytelling, and a deep comprehension of their audience’s culinary preferences.

After extensive study and review, we bring to the Top 6 Food Influencers in India” according to the number of followers they have. Of course, their food expertise has gained them a substantial online following. Food brands collaborating with these food influencers have had a flavorful touch in their marketing strategies.

Below list is based on Instagram/YouTube followers in descending order

POOJA DHINGRA

Pooja Dhingra is an Instagram sensation with an astounding 7.1 million followers. Recognized as the “Macaron Queen of India,” Pooja has not only achieved culinary fame but has also become a trailblazer in the world of desserts. Her journey from the modest confines of her home kitchen to international acclaim speaks volumes about her relentless commitment and unmatched creativity in the craft of pastry-making.

From intricately piped macarons to towering confectionary works of art, Pooja’s creations transcend mere desserts, embodying artistry, grace, and, above all, a deep affection for her craft. Yet, her influence extends beyond the kitchen; she serves as a beacon of inspiration for aspiring chefs and dessert enthusiasts alike, igniting fervour for baking and innovation across the globe.

A food influencer marked by constant evolution, Pooja Dhingra emerges as a symbol of innovation and excellence, reshaping our perception and experience of desserts in profound ways.

VIKAS KHANNA

Vikas Khanna emerges as one of the top influencers, with around 5 million followers. He is a Michelin-starred chef, an author, a filmmaker, and a philanthropist. His remarkable journey from a modest Indian town to global recognition stands as a testament to his exceptional talent, fervent dedication, and unyielding perseverance.

Many draw inspiration from Vikas Khanna’s odyssey, from overcoming physical challenges to ascending to the pinnacle of the culinary realm. His philanthropic endeavours and steadfast commitment to showcasing the diverse flavours of Indian cuisine on a global stage underscore his identity not only as a skilled chef but also as a compassionate humanitarian, reshaping culinary boundaries as a maestro.

Vikas Khanna can be labelled as one of the country’s leading food influencers. Based in New York City, it boasts a prestigious Michelin star. He has delighted the palates of celebrities and dignitaries such as Barack Obama, His Holiness the 14th Dalai Lama, and Narendra Modi. Beyond his culinary prowess, Khanna is a prolific writer, filmmaker, humanitarian, reality TV judge, and restaurateur.

In fact, in the last couple of years, Khanna has increasingly been on the list of companies looking to engage him for their brands. Earlier this year, he was signed up by the American multinational PepsiCo’s Quaker Oats as the nutrition ambassador for the brand. Last year, Domino’s Pizza, run by Jubilant FoodWorks Ltd., inked a deal with him to introduce gourmet European-style pizzas and snacks. That is not all. 

Khanna was also signed up by seafood producer Gadre Marine Exports as the face of its brand. Gadre processes and packages frozen marine products such as shrimp, squid, and cuttlefish.

He is also actively involved in promoting millets and has emphasized the pressing need for educating people about millet infusion in cuisine and making it mainstream.

RANVEER BRAR

Chef Ranveer Brar, our second Indian food influencer on the list, whose culinary journey weaves together tradition, innovation, and unwavering dedication, has an impressive Instagram following of 3.3 million. Chef Brar transcends the title of mere chef to become a culinary sensation in his own right.

Hailing from Lucknow, at the age of 17, Brar chose to pursue a career in the culinary arts, guided by the esteemed Ustad Munir Ahmed, a revered kebab vendor in Lucknow. Under Ahmed’s mentorship, Brar explored deep into the time-honoured techniques and traditions of Indian cuisine, discovering his true calling amidst sizzling grills and fragrant spice blends.

Armed with knowledge and ambition, Brar used his cooking skills at prestigious hotel chains like the Taj Group and Radisson. And as his reputation grew, Brar’s culinary prowess captured the attention of international audiences, leading to opportunities to showcase Indian cuisine on a global stage. He now has restaurants in Boston and also collaborates with renowned hospitality groups.

In 2016, Brar unveiled his autobiography, “Come Into My Kitchen,” offering readers insight into his culinary odyssey. The following year, he shared his expertise once again with the release of “A Traditional Twist,” a recipe book blending innovative yet traditional culinary inspirations.

He also has the honour of preparing a meal for former Indian Prime Minister Atal Bihari Vajpayee.

MasterChow, a ready-to-cook Asian staple brand, has joined forces with celebrity chef Ranveer Brar as its brand ambassador. This collaboration aims to establish MasterChow as the ultimate destination for authentic Chinese cuisine, emphasizing trust, credibility, and reliability. MasterChow’s decision to team up with Chef Ranveer Brar underscores their shared commitment to authenticity and quality.

KUNAL KAPOOR

Chef Kunal Kapur is a renowned chef and media personality, originating from New Delhi, and has an impressive Instagram following of 3.2 million. Chef Kapur has firmly established himself as one of India’s foremost culinary influencers.

Fuelled by the love for cooking instilled by his father and grandfather, Kapur discovered his passion for the culinary arts at a young age. Trained at the prestigious Institute of Hotel Management in Chandigarh, Kapur refined his culinary skills while working with renowned hotel chains like the Taj Group and The Leela. His journey took a significant turn when he entered the television industry, hosting and judging popular shows such as MasterChef India and Junior MasterChef India.

Kapur has two fine dining establishments, Pincode and Quarter Plate, that offer a distinctive dining experience.

From crafting millet-based meals for prestigious events like the G20 Summit to championing healthy cooking through his cookbook, “Kunal Kapur in the Kitchen,” he consistently pushes culinary boundaries.

Recognized for his significant contributions to Indian cuisine, Kapur has received numerous awards and accolades from esteemed organizations such as the Indian Television Academy and India Today magazine. Beyond the kitchen, he actively promotes healthy cooking, mentors underprivileged youth, and shares his culinary adventures through travel and food shows.

Celebrity chef and restaurateur Kunal Kapur is the face of Stemlit Growers, owned by fresh fruit importer IG International. Kapur has been signed for a year to endorse the brand and also spread awareness regarding the quality and freshness of Stemlit’s products. He also played an integral role in creating Indian and Chinese flavours for Saffola masala oats.

MEGHNA KAMDAR

Let’s shine a spotlight on Meghna Kamdar, whose culinary prowess and infectious enthusiasm have earned her a dedicated following of 2.3 million on Instagram.

Meghna Kamdar, once a banker grappling with depression and the weight of societal expectations, found her calling as a star baker and social media influencer.

Through her engaging tutorials and relatable storytelling, she has not only transformed her own life but has also inspired millions to embrace their passions and pursue their dreams.

Today, as a celebrated food influencer with a massive following, with each recipe shared and each story told, Kamdar leaves an indelible mark on the hearts and minds of her audience, embodying the belief that it’s never too late to reinvent oneself and chase one’s dreams.

Chef Meghna also runs her own YouTube channel, ‘Meghna’s Food Magic’. She has also been part of various campaigns for Saffola, TATA Housing, Signature, Daniel Wellington, Cadburys, The Westin, Dr. Oetker, and ITC Sunfeast, to name a few.

SANJEEV KAPOOR

Chef Sanjeev Kapoor, a Padma Shri Awardee, is renowned globally as a culinary icon. Every child and adult from the 90s would have watched his path-breaking, longest-running cookery show in Asia, ‘Khana Khazana’. With his constant smile while cooking and his famous dialogue, ‘Namak Swad Anusar’.

Chef Kapoor has not only excelled in the culinary world but has also been an empowered food influencer and food enthusiast through his numerous ventures. www.sanjeevkapoor.com is Sanjeev Kapoor’s portal, which is a complete cookery manual with a compendium of more than 15,000 tried and tested recipes and a wealth of food-related information. 

A fan page on Facebook, started in 2009, has over 8.8 million fans and is growing. Another popular initiative is Sanjeevkapoorkhazana, a channel on YouTube; it has over 7.4 million subscribers and over 1.5 billion video views. His Twitter handle, ‘@sanjeevkapoor’, is one of the most sought-after food handles, with 2.1 million followers. His Instagram handle, with over 1.8 million followers, is a visual treat that will leave you salivating for more.

His popularity and contribution to Indian cuisine have been recognized by the Government of India too, which conferred on him the national award of ‘Best Chef of India’. He is also on the board of the Singapore Airlines International Culinary Panel, along with the brightest names from the culinary world across the global culinary capitals. He divides his time between India and abroad by doing live food events and cooking demonstrations, for which he is always in great demand. 

A confessed gadget freak, Sanjeev channelled his love for technology to create ‘Wonderchef’, a premier cookware and kitchen appliances brand; he is also the co-founder of Tiny Chef, a company working on culinary AI and ML; and he has launched his online academy, sanjeevkapooracademy.com. 

Today, he is in demand for many brands as a brand ambassador for their products. He has endorsed brands like Zydus Cadila’s Sugar-Free, Nutralite, Daawat Basmati Rice, Tata Sampann Dals, and Masalas. As a restaurateur, he has granted his franchise to several restaurants both in India and abroad. Khazana and The Yellow Chilli are popular names today, and now with his company SKR (Sanjeev Kapoor Restaurants), he is extending these brands by adding Signature, Sura Vie, Indi, and many more brands under different categories. 

The licensing and merchandising vertical SK Brands under the brand SANJEEV KAPOOR—Premium Houseware and Premium Kitchenware—offers a range of products, from steel ware and glassware to ceramic ware and much more. In addition to the endorsement of brands, he is also engaged in collaborative ventures with brands such as Big Basket, Fast and Up’s Goodeatz, and ProV Foods.

TARLA DALAL

Tarla Dalal, a culinary icon and pioneer in the world of Indian cooking, left an indelible mark on the food with her passion for vegetarian cuisine and innovative recipes. Her Instagram profile is handled by her son and has about 1.1 million followers.

Her culinary journey began in 1966, when she started conducting cooking classes from her home. This eventually led to the publication of her seminal work, “The Pleasures of Vegetarian Cooking,” in 1974, which sold over 1.5 million copies and catapulted her to culinary stardom.

Tarla Dalal is credited with introducing and popularizing foreign cuisines to Indian audiences, often creating vegetarian versions of non-vegetarian dishes from around the world. Her innovative approach to cooking revolutionized the industry, making her the bestselling cookbook author in India.

Her influence extended beyond borders, with her books translated into multiple languages and her cooking magazines gaining widespread acclaim. In 2007, she launched her ‘Total Health Series’ cookbook series, highlighting her commitment to healthy cooking.

While she explored various cuisines, Tarla Dalal specialized in vegetarian Indian cuisine, particularly Gujarati cuisine. Her contributions to the culinary world were recognized with numerous accolades, including the prestigious Padma Shri Award in 2007, making her the only Indian woman in the cooking field to receive this honour. Additionally, she was honoured as Woman of the Year by the Indian Merchants’ Chamber in 2005.

Apart from writing cookbooks, Dalal had launched a line of ready-to-cook mixes, which was acquired in 2000 by a company named International Bestfoods Ltd. Her list of entrepreneurial ventures also includes Tarla Dalal vegetarian restaurants like Namah in Pune, which serve food made from her recipes. She also hosted a show, ‘Cook it Up with Tarla Dalal’, which was telecast on Sony TV.

The show ran over a period of three years and gained phenomenal success. For her outstanding contribution to the field of cooking, she was awarded the Padma Shri in 2007. The published cookbook author, chef, and entrepreneur passed away in November 2013. Tarla Dalal was, for sure, one of the most celebrated cooking stars in India and has left behind a rich legacy.

Food influencers like Tarla Dalal, Sanjeev Kapoor, and Vikas Khanna, among others, have made Indian cuisine exciting and also introduced people in India to global cuisines. They are stars who have taught their followers to cook as well as helped in promoting food brands in an international scenario. Their cookery shows, recipe books, lectures, and articles have made it possible to prepare restaurant-standard dishes at home and have helped people make choices about what brands they should buy.

Why is the food industry still skeptical about food influencer? 

Food influencers offer numerous opportunities in the D2C food sector, but companies’ perceptions vary based on their growth stage. Aweri Foods, a D2C startup, uses social media content to gather feedback, but is open to collaborating with influencers to expand their reach. Established FMCG companies express reservations about the effectiveness of influencers, and some authentic food influencers abstain from brand partnerships to maintain their credibility. Despite the abundance of influencers on platforms like Instagram, the need for effective collaboration remains a challenge.

Revant Himatsingka, a former McKinsey consultant, embarked on creating concise videos to enlighten individuals about the concerning levels of certain ingredients found in food packaging labels. After nine months, the 31-year-old, now widely recognized as Foodpharmer, is credited with significantly influencing Bournvita’s revised packaging label, which displays reduced sugar content. With a staggering 1.2 million Instagram followers, the Kolkata native has yet to engage in any brand partnerships. 

While Foodpharmer enlightens individuals about the packaged foods they consume daily, Krish Ashok endeavors to dispel common myths and concerns. Despite his substantial digital presence, Ashok, a technology professional, culinary author, and musician, refrains from pursuing brand collaborations. “Associating ‘Sponsored by’ with a video aimed at debunking myths would immediately undermine its credibility,” he notes. Ashok expresses less concern about monetizing his online presence than he does about the transformation of cooking documentation in the realm of short-video formats.

Analyzing the Proliferation of Food Influencers

The food influencing industry has diverse niches, from village cooking to gourmet baking, but demands have not grown proportionately. Short-video formats are reshaping online culinary documentation, putting pressure on food influencers to maintain visibility online. While brand launches require collaboration with influencers for content creation, monetary growth hasn’t matched the expanding market. Mega influencers with over 1 million followers secure long-term collaborations and substantial earnings, while nano influencers face limited monetization options and often rely on online reviews or limited brand collaborations.

Despite the widespread popularity of producing food content online, many creators struggle to turn it into a lucrative venture. However, some have found success by specializing in hyperlocal content, focusing on specific regions or cities. Take, for instance, Lakshmi Vignesh M from Erode, Tamil Nadu, and Raina Wangkheirakpam from Imphal, Manipur, who have become influential figures within their respective locales.

Suresh Pillai stands out as an example of a regional influencer who has surpassed industry norms, using his social media presence to achieve remarkable entrepreneurial accomplishments. According to Qoruz, an influencer data analytics firm, creators in the food niche can thrive by honing in on hyperlocal content and establishing themselves as authoritative voices within their city or region.

Though challenges persist, creators like Renu Dalal remain optimistic about monetizing their digital presence. Food content creation offers long-term viability, with videos providing opportunities for repeat views and advertising revenue, attracting a diverse audience, including diaspora communities.

The money matters

The food influencing industry has grown significantly, with content creators ranging from rustic village cooking to gourmet baking. However, the financial rewards have not kept up with the industry’s growth. The rise of short-video formats has made it challenging for foodfluencers to maintain their online visibility, often surpassing the stress in the kitchen. Greenroom Network, an influencer marketing agency, reports that while demand for food-related content is high, monetary returns have not seen exponential growth. The saturated food content space makes it difficult for individual creators to stand out.

Top food influencers earn substantial fees for their content, while celebrity chefs earn less. Mega influencers with over a million followers can secure long-term collaborations and potentially significant annual income through video partnerships and reality shows. Nano influencers with smaller followings have limited monetization options, often relying on online reviews on food aggregator apps. Regional influencers may secure modest compensations for brand collaborations and additional income from multiple brands deals each month.

Editors’ Insight

Social media marketing has become crucial in various sectors, including the food industry, as consumers increasingly rely on it for recommendations. Influencers play a significant role in shaping consumer opinions and influencing purchasing behaviour. Studies suggest that social media is reshaping our relationship with food, influencing our perceptions of what we eat. Our food choices are often influenced by our social circles, with regular posts about certain foods prompting us to emulate their choices.

Food and beverage trends, such as kale, coconut water, spiralized vegetables, kombucha, and Bhutanese chilli cheese, started with celebrities who talked about them on social media. However, not all trends are kicked off by social media stars. Macro-influencers, who gather around 100,000 followers on social media based on their passion for food, can influence trends equally well. Micro-influencers, often unpaid creators with 5,000 to 25,000 fans, can be crucial in establishing trends and convincing their friends based on their authenticity and proximity.

The success of any influencer marketing endeavour hinges on the careful selection of the right creator. Brands can either forge a long-term partnership with a renowned celebrity, collaborate with a well-known chef, or orchestrate a campaign with numerous micro-influencers. The visual nature of food content necessitates choosing influencers with the requisite video or photo production skills and equipment. Alternatively, brands can provide support in the form of digital or physical assets, enabling creators to present their products in the most appealing manner possible.

FMCG brands are embracing this trend by adjusting their packaging to resonate with consumers’ visual preferences online. For example, Lay’s Potato Chips, owned by PepsiCo, showcases packaging designed to appeal to Instagram users. 

Kraft leveraged influencer marketing to enhance brand awareness and favourability online, collaborating with both Micro and Macro influencers to promote their cheese products. In India, FMCG firms like Hindustan Unilever Ltd, Nestle, and PepsiCo have actively started collaborating with influencers for various brands categories, focusing on social advertising and user-generated content to boost engagement and brand awareness.

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Airports throughout the world are transforming into bustling foodie hubs that cater to a variety of tastes and preferences, giving a vast selection of eating options that go beyond simply subsistence to create an unforgettable exquisite journey.

Moreover, airports are increasingly focusing on creating inviting and stylish dining environments that exude luxury and comfort. Modern airport terminals feature chic restaurants, trendy cafes, and elegant lounges with sleek decor, ambient lighting, and comfortable seating arrangements. This ambiance not only enhances the dining pleasure but also provides travellers with a relaxing oasis amidst the hustle and bustle of travelling schedule.

With the indulgence of fine dining and luxurious settings, convenience plays a crucial role in shaping the airport dining experience. Quick-service eateries, grab-and-go counters, and self-service kiosks offer passengers convenient options for grabbing a bite on the go or enjoying a quick meal before boarding their flights. The emphasis on convenience is further accentuated by digital innovations such as mobile ordering apps, contactless payments, and pre-ordering services to save time.

MNT has picked this topic of airport food outlet for the April issue. Inspired by the positive feedback from our associates with outlets, kiosks, and retail spaces at airports across the country, we bring you a string of valuable interviews.

These interview series dig at the strategic and operational challenges of opening and managing food outlets at airports. We look at the reasons for choosing airport sites, the influence of foot traffic and passenger demographics on menu choices, legal requirements for airport food outlets, logistical and operational obstacles, and useful input from walk-in consumers. Discover how operators can use these elements to assure the success of their airport food outlets, improve service quality, optimize menu options, and increase overall consumer happiness.

The post Insightful Strategies for Establishing and Operating appeared first on Agro & Food Processing.